Merchandise in-use lifestyle products photography in Melbourne

I have been very lucky to be able to photograph Bendix products for quite some time. They have great products such as disk brakes, pads, brake shoes, rotors, and hoses. This time I photographed their range of merchandising products.

Most of the product photos show the product on a white background. These photos are important as they do not include any distracting items and when done well, they really show all parts of the product and their details well. In fact, anyone that wants to sell a product online needs a set of good product photos.

I call lifestyle, in-use or in-situ photos the ones that show the product interacting with the rest of the world. The product in use by someone or doing what it intended to do. In some cases, we use the background, light, and props to induce feelings but this is less frequent. A good “in-use” photo has lighting that simulates a real-life scene.

For products with multiple functions and features, I suggest having one good photo showing each one of these features or performing each one of these functions. One good image with one clear message is better than images that try to communicate too many things.

Note in this series of photos the balance of the light generated by the products, ambiance light, and fill-in light. The aim was to have just sufficient soft light to show the environment and let the light generated by the products shine without looking excessive or fake. It is a delicate balance between the power of the flashes, exposure time, lens aperture, and capture sensibility.

Search “Bendix Merchandise” to see many more products and to buy them.

These photos were taken and retouched by the commercial photographer Jose Aguiar in the Zoom Studio in Wantirna South – Melbourne.

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