Lifestyle advertising photos are the best way to show product features.
When we get a product to photograph, we start by asking all we can about the product. We want to know what is made of, how it is used, the main features, and why they are special.
In some products such as this one, we already know what a tablecloth is and what it is used for but there is always something special in each product, regardless of how common it is.
This tablecloth is made of a mix of cotton and linen and the colors are just calm and natural. The texture, nice colors and natural fibers give it a modern, natural look.
Most of the clients that sell on Amazon, eBay, Catch-of-the-day, and other sites need top-quality photos to differentiate their products. They need something that makes the client click on their product when multiple product thumbnails are side-by-side. We decided to contrast the calming blue colors with the exciting red cup to give it a nice “click-in-me”.
Note that in all photos we tried to enhance the colors and texture of the fabric and all the props are placed to help without competing for attention.
One super-efficient way of advertising your product is to show it in use. This product is demonstrated in fairs and shops all around Australia. It has a great capacity to absorb liquids and this is its main feature and what we were trying to capture here.
These photos were also taken in our studio in Wantirna South, Melbourne by the professional photographer Jose Aguiar APP M.Photog.
I hope you enjoy the photos.
Click on the photos to see them larger. Please leave a comment.
If you need Product Photography, contact us.
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