Advertising lifestyle photography for Auscrown new website.

The original article was written when Zoom Studio was named Aguiar Photography.

Auscrown is a family-owned company with a warehouse in the suburb of Bulleen in Melbourne. They sell quality kitchen products for commercial and domestic use. I visited their warehouse to meet the marketing team and to plan the photo sessions. The team was very friendly and explained to me how to safely handle the products.

The managing director, Jason, and the sales & marketing manager, Jenny, helped a lot with this project. They contributed to the creative part of the project and in the studio with some more complex shots.

This project was special to me because I learned a very important lesson. I learned to never underestimate the product you are photographing. As an advertising photographer, I need to understand the product to properly explore its main features. Initially, I understood the products as something nice to have and convenient for the backyard. They are very nice to have and convenient and easy to use but these are not the main features I need to emphasize. It is their impressive firepower I needed to show. Their capacity to produce professional quality noodles in your own house. I have to thank Jason for maintaining his vision and sticking with me during an extra unplanned session.

Photos by  Jose Aguiar APP M.Photog.

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