Insect repellent creams and candles – advertising product photography

I have photographed for this client a few times before. They are a small company based on Melbourne that developed a range of products that are natural, of great quality, smell great and really work. I have tested them myself and are first on my traveling bag. Mainly when we go to tropical places like Brazil and Vietnam.

I do not want to talk about the products here as you can google the product name and find all information there. The name is “Good Riddance”. I want to say is that the owner of this company Jeannie Lynch is a very good and hard working person and developed these great products. Prondly developed and produced in Australia.

When I started this business some 10 years ago, my aim was to produce only very high quality images. I still believe that only very high quality images would convince the client that the product is real and true. Building trust with your clients is super important for me as a business person and I suggest this for my clients as well. By producing real highly detailed product photos, the visitors of the site would trust what they see and will trust your brand and company.

I hope you enjoy the natural true shadows, reflections and textur of this photos. They are real.

Photos were done by me a commercial photographer. My name is Jose Aguiar. The studio is located in Wantirna South (30Km from Melbourne CBD).

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Good Riddance Candle single front Open With Flame – Product photography

Single products look great without the background. They still look very real without any distracting elements.

Group photos look great with natural shadows.

Good Riddance Package – Product Photography

Note the yellow lighting that the candle cast on the side of the bottle. Super nice!

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Good Riddance Pack 2 Ultimat Pack Square view – Product Photography

Details, texture, volume, shine areas, dark areas and edges. You can have it all!

Good Riddance Tropical 100ml single front on Commercial Advertising Product Photography

Good Riddance Lifestyle over timber boards – Commercial Advertising Product Photography
Good Riddance lifestyle timber and sand - Commercial Advertising Product Photography
Good Riddance lifestyle timber and sand – Commercial Advertising Product Photography

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Cargo monitoring mirror – Lifestyle advertising photography

This is a true and new Australian invention. In fact it was invented in Melbourne to solve a real problem.

Most tradespersons carry some material on the top or back of their truck and the driver can not see the cargo.

This is a simple but very useful product allowing the driver to monitor the cargo and identify if any of the holding straps are becoming loose or anything else is affecting the cargo.

It is very well designed with the sucking cups and the top mirror rotating and swinging to adjust to cars bonnet angles.

If you want to read more and buy it, please search for “cargo watchdog” or copy and paste this address: https://www.cargowatchdog.com.au/

The photography project was divided into two parts, one inside the studio and the other lifestyle photos were done outside. We used a tradies truck with real cargo. So, what you see in these photos are all real.

Photos were done by the commercial photographer Jose Aguiar. Our studio is located in Wantirna South (30Km from Melbourne CBD).

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Watch Dog Cargo Mirror with hand removing mirror
Watch Dog Cargo Mirror Closeup locking parts

Watchdog Cargo Mirror on car side view
Watchdog Cargo Mirror on car showing cargo

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Defrost Plate – Amazon and lifestyle advertising product photography

Product in-use demonstrating its features and characteristics

This is a product that I did not know exist. It is a high-quality aluminium plate that dissipates the cold of frozen food and defrosts it in a natural and fast way. It has the middle elevated, so any liquid from the food does not stay in contact with the food but moves to the edge.

It is very well designed and produced. You can purchase it from Amazon.

Search for "Amazon Maison & Beyond Family Size Defrosting Tray".

We suggest having a clear message for each photo. You may notice here that we showed the thickness of the plate adding a hand to give it a good idea of its thickness. The water on the edge tells about the elevated centre, the steaks tell about the family size of the plate and the party nibbles tell us of its multiple uses.

Photos by the commercial photographer Jose Aguiar

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Action photos using water

Photos using food to demonstrate its use and size

Lighting to show the texture and shape of the product

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Knives and kitchen accessories – e-commerce and lifestyle advertising product photography

Lifestyle photos using kitchen knives and accessories

I have photographed for Forever Sharp before and it is so good when a client invited you to a large and interesting project.

We photographed a lot of products and only a small part of them I am showing here. They asked for individual products on a white background, group photos of products and package of products and a series of lifestyle products using a variety of props.

The client participated in the two-days sessions and their help with the props and styling was super important.

I am super happy with the results and I would like to invite you to check their website. Their products are very good! Search for "forever sharp kitchen" (https://foreversharpkitchen.com/)

These photos were done and retouched by Jose Aguiar

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Group of products and product parts. Click on the image to see it larger.

Advertising lifestyle photos

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Product photography on client’s warehouse – High volume of large items

When it is not convenient to bring the products to the studio, we take the studio to you.

There are times that bringing too many large products to the studio is too expensive, too time-consuming and inconvenient. It happens quite often. The cubby houses job (see here) and the BBQRus (see here) are two photoshoots that were done on the client's warehouse.

On this job, there were a lot of products and of considerable size. Most of the products are medical carts, stainless steel trolleys and other carts and tables for clinics, hospitals and medical centres.

We planned to have all products photographed in 3 or 4 days but we managed to do it all in 2 long days. It was only possible because the clients unpacked, cleaned and re-packed all products. We also photographed all similar products and similar angles in sequence, so we reduced the time to re-adjust the lightings and camera.

Thanks to our very large diffusers, softboxes and our experience, we managed to photograph these large and highly reflective stainless steel carts with a pleasant amount of reflections. 

I am very proud of the results and the client was also very happy.  

These photos were done by the commercial professional photographer Jose Aguiar

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Very large diffusers and softboxes were used

Products were unpacked and prepared in advance

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BBQ Brush product photography for Amazon with complex edge retouching

Product photography of a metallic BBQ brush for Amazon website with complex edges

Every product we receive to photograph has its own particular features and characteristics. This is no exception.

The first thing I ask the client is about the features of the product. What is interesting and important. It helps with deciding which angle and with light to use. 

This product has a long handle that makes it easy to use and brings more power to the cleaning. This is shown on the main image and the opposite side full product picture.

The head of the product has thousands of metal bristles. We show here their density and their capacity to enter on grooves. 

In most product photos, we remove the background during retouching. This is to remove any distracting element from the product and to give the background a pure white look. This process is done manually. We select the areas that need to be preserved and the ones that will disappear (become transparent).

In this case, the removal of all the background around the thousand bristles required a detailed and precise retouching work.

I am very proud of the results. Click on the photos to see them larger.

You will find this product on Amazon Australia in the next few weeks.

These photos were done by the commercial professional photographer Jose Aguiar on our studio in Wantirna South (Melbourne).

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More views of the product's features

The fantastic removal of the background of products with complex edges

Close-up of details

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Gaming desktop PC from Infinity – E-commerce product photography

Gaming PCs with multiple colourful fans and cool boxes

Once more we were lucky to receive more infinity products to photograph. We have photographed some of their gaming notebooks and now some of their desktop’s pcs.

The products are super cool. They have many fans with RGB colours and their cases are also quite magic.

Have a look at the front of this case. It shows the LEDs reflecting in a way that simulates a deeper box. The square format of the other boxes surrounded by glass-walls is also striking good.

They are very nice products but are not easy to photograph. I had to balance the black surfaces, colourful lights, rotating fans, transparent and reflective surfaces all in a single product shot. I want to show the internal part without letting the reflections of the glass surfaces to interfere and at the same time show a bit of those reflection to show that the surface is glass. I want to show the vibrant multi-colour fans and at the same time capture their movement. I am very proud of the results. Click on the photos to see them larger.

You can find these products in many retail stores such as Harvey Norman. Search for Infinity Desktop Gaming Pcs. One of these products code is: Infinity XT370 R7-3700X/16GB-RGB/512GB SSD

I am (Jose Aguiar) a Melbourne commercial professional photographer and have done these photos in our studio in Wantirna South. The client joined us during parts of the session via video calls.

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Multiple products and angles.

More gaming pcs

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Acupressure Mat and pillow lifestyle product photography for Amazon

Amazon product photography of an acupressure mat and pillow

What an interesting product it is! A mat and pillow to use for relaxing after yoga or other exercises or to reduce stress, meditate or simply relaxation. 

It is made of natural coconut fibres, linen and cotton. Have a look at this picture of the fibres. I carefully placed the light to show the texture of the materials.

Jose Aguiar photographed the product in our studio in Wantirna South using the professional model Latonya Wigginton. She is a great model, super fit and flexible. The client followed parts of the session via a video call.

You will find here a series of close-ups of the flowers, the mat and its uses.

This project was well planned with the client and the photos show well the product's quality. 

When the advertising photo is good, you do not need text to explain it. I think each of these photos has a clear message and the collection tells well the story of the product.

You can buy one on Amazon Australia. Search for "bezen acupressure mat" and you will find it.

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Close-up of the product features

Other photos of the product in use and more lifestyle photography samples.

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Drinking water bottle lifestyle product photography for Amazon

Amazon product photography of one-gallon drinking bottle

This is a very nice water bottle that fits one gallon (3.7 litres) of water but the part that I like best is the marks with the hours of the day. It helps you keep track of the amount of water you have had during the day.

I always try to have each product photo with a single and clear message. There are photos that tell you about the shape of the bottle, others about the large opening, others on how they are useful on different places and occasions. 

There are many lifestyle images on Amazon and other sites that include too much of the environment that they want to create. It creates distractions from the product. When you ask yourself "what is the photo about", and your answer does not start with "the product on...", you probably included too many elements. 

I prefer lifestyle photos that include only one or two props and backgrounds that indicate where the product is used. Every time we add a new element on the photo, we share the photo area with one more item and it reduces the power of the main product.

These photos are a good example of how we can show all features and a few nice uses of the product with quality and believability.

The commercial photographer Jose Aguiar APP M.Photog photographed this product on our studio in Wantirna South.

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Close-up of the product features

Other photos of the product and more lifestyle product photography samples.

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Baby bag product photography for Amazon

Amazon product photography of a baby bag for prams

Sometimes the client has already a good number of photos and is selling well on Amazon, eBay, Catch and other on-line shops and may need only a few extra special photos to complete the set.

This was the case with this client. We worked on a nice clean main photo without props and a couple of main feature lifestyle photos.

The use of a small panda hiding inside the bag made the image extra special and fun.    

Photos were done by the commercial photographer Jose Aguiar APP M.Photog.

Jose is an Accredited professional photographer from AIPP.

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Skin care ecommerce and lifestyle product photography

Cosmetic natural products in our studio for advertising photos.

The main object of an advertising photo is to help with selling the product. We want to show the best characteristics of the products and their quality but for cosmetics and health products, we need the photos to be true.

The product photos need to show to the client that what they are buying and will use on their body is of quality. They need to trust the company and the product. The photos need to be a believable representation of the product.

I do not recommend to remove all reflections of bottles and to remove the background of all products and definitely I do not recommend artificial shadows and fake reflections.

If the consumer thinks that it is too retouched and many products are, they may not trust your product and your company as much. 

I think these photos show well the quality of the products and very nice lifestyle photos.

Photos by the professional photographer Jose Aguiar APP M.Photog.

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Colouring books, markers and toys product photography

Superbrand, super quality and superheroes. Lots of fun!

I am very proud and happy to be one of the photographers of such iconic quality brand. 

These products are so full of happiness, colour and fun. During these lockdown times, a great option for family quality time. 

Technically the control of shadows, contrast and saturation is super important to give the volume and excitement the products need.

The marketing team at Crayola Australia is great. I love their detailed briefs and support.

These photos are a small collection of 7 photography projects to this client done by the professional photographer Jose Aguiar APP M.Photog.

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Projector mounts and speaker stands product photography for website

Great quality Australian made product photographed in our studio.

UltraMount and Ad Astra are the brand names of these Australian made technical products. They design and produce projector's supports, hi-fi speaker's stands and many other similar products. 

They have a specific model for each projector and clever ceiling support. Have a look at the animation (slide show) of the support.

Search for "Ultramount" on your browser to see all models and to get in contact with them.  

We have photographed for UltraMount a few times and these are a small selection.

The photographer was Jose Aguiar APP M.Photog.

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Four images' animation. Click on image to see it larger

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Barbeque and outdoor kitchen advertising product photography

Large reflective products photography on client's location

We decided to do this job on the client's warehouse because of the large number of products and its sizes. We transported our studio lights and reflectors including the computer and large monitor to inspect and select the photos with the client.   

It was a very busy day and thanks to the warehouse support team that unpacked, cleaned and moved the items around, we managed to photograph all that was planned.

Large items with large reflective areas are difficult to photograph for many reasons. The amount of light on one area of the product needs to be balanced with the other one. The reflections need to exist but cannot be too strong or with a shape that distracts from the product itself. 

We used 5 or 6 studio flashes and large diffusers. We used large whiteboards to control the top and front reflections. 

We connected the camera into a computer and a large screen (Tethering shooting) to be sure that we have done all photos required. It gives the client and us confidence that we have the images we need.

This project was photographed and retouched by the professional photographer Jose Aguiar APP M.Photog.

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Cubby houses advertising photos for website

Advertising photos for large items for a website

This is a job from last year but did not have time to publish before.

We photographed these fantastic cubby houses inside the client's warehouse. It was a full day shooting to photograph all models with all accessories in a couple of angles.

We carried 5 or 6 studio flashes and multiple backgrounds and reflectors to be able to properly spread the light on all places required.

In order to be sure that we have done all photos required, we connected the camera into a computer and a large screen. 

It was great to photograph these products. A big thank you for the warehouse support team that installed and removed many accessories during the day.

These photos were done by the professional photographer Jose Aguiar APP M.Photog.

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Other photos of the products showing the accessories - Click to see the larger.

Other Products

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Water infuser advertising product photos for Amazon

Lifestyle advertising photos for Amazon of a water infuser

This is a job from last year but we could not publish them until now. The client asked to keep them out of the site until their marketing activities produced the results they need. We have now received approval to show them.

This product is very well designed and of high quality and it was a great success when launched on Amazon.

It was great to photograph this product. It is not a simple product. It has reflections, textures and transparency areas. It has natural stones, stainless steel parts, paper, plastic, cloth and we had to balance it all. I am very proud of the results. Let me know what you think.

I (Jose Aguiar APP M.Photog), photographed it our studio in Wantirna South, Melbourne

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Other photos of the product in use. - Click to see the larger.

Other important features of the product

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Baby pillow advertising photos for Amazon e-commerce

Lifestyle Amazon and e-commerce advertising photos of a baby pillow

I love lifestyle photos and, if it has a baby, it is even better.

This product is a baby pillow that is shaped to prevent the baby head to get flat. It is done with natural latex and it is very soft and nice.

Amazon requires the advertisers to use a photo on a white background as the main photo and does not allow any ad-on text or props.  This client has a few photos that comply with Amazon requirements for the main photo. This was important because the client could compare the performance of the different main photo and see which one gets more clicks. 

I believe that each photo needs to tell a message and a single and clear message. It can be "see my shape" or "see how soft I am" or "see how your baby will feel".  I think we achieved this here.

These photos were done by Jose Aguiar APP M.Photog in the studio in Wantirna South, Melbourne

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Other photos of the product in use.

Other photos showing important features of the product

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Lifestyle product photography of table cloth for Amazon and e-commerce sites

Lifestyle advertising photos are the best way to show product features.

When we get a product to photograph, we start by ask all we can about the product. We want to know what is made of, how it is used, the main features and why they are special.

Some products such as this one, we already know what a table cloth is and what is it used for but there is always something special in each product, regardless of how common it is.

This table cloth is made of a mix of cotton and linen and the colors are just calm and natural. The texture, nice colours and natural fibres give it a modern, natural look.  

Most of the clients that sell on Amazon, Ebay, Catch-of-the-day and other sites need top quality photos to differentiate their products. They need something that makes the client to click on their product when multiple products thumbnails are side-by-side. We decided to contrast the calming blue colours with the exciting red cup to give it a nice "click-in-me".

Note that in all photos we tried to enhasize the colours and texture of the fabric and all the props are placed to help without competing to attention.

One super-efficient way of advertising your product is to show it in use. This product is demonstrated in fairs and shops all around Australia. It has a great capacity to absorb liquids and this is its main feature and what we were trying to capture here.

These photos were also done in our studio in Wantirna South, Melbourne by the professional photographer Jose Aguiar APP M.Photog. 

I hope you enjoy the photos.

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Shammy Pro Cleaning Cloth advertising photos for Website and e-commerce

Lifestyle and e-commerce advertising photos showing the product main features and advantages.

One super-efficient way of advertising your product is to show it in use. This product is demonstrated in fairs and shops all around Australia. It has a great capacity to absorb liquids and this is its main feature and what we were trying to capture here.

Sometimes we need more than one photo to document the show the product in use but there is always one photo that tells well the story. This one on the right is one that represents well the product. It shows the size and texture of the product while also tell us that the product will hold that amount of liquid. It tells what it is and what it does. The other photos prove that the product works.

Another important aspect when advertising a product is to expand the amount of people that may be interested in the product or that can use the product. We show here that the product is great around the house but also to dry a car.

These photos were done by the professional photographer Jose Aguiar APP M.Photog in the studio in Wantirna South, Melbourne

I hope you enjoy the photos.

Search the web for "Shammy Pro" and you can buy them on-line. You will see this product on large retail shops as well.

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A sequence of photos showing the product in use.

Other samples of sequence of photos demonstrating the product

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Lifestyle photos - Product in use

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Nutritional supplements for the brain from MyBrain Co – Photography for website and advertising.

Lifestyle and e-commerce product photographed for advertising and website. Vitamins and supplements for the brain.

It is not every day that we receive such an interesting and quality product. These food supplements are designed to enhance and nurture the brain and it is made in Australia.

It was a very pleasant product to photograph because the client gave me only a few guidelines but left me free to explore angles and compositions. 

These photos were done by Jose Aguiar APP M.Photog. He is a commercial professional photographer in works on our Wantirna South studio in Melbourne.

I hope you enjoy the photos.

Search the web for "mybrainco" and you can buy them on-line.

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Close-ups help in showing the quality of its material and the brand.

The close-up photos are great to show what is inside the pills.

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Lifestyle photos

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Dish Rack from BarkII e-commerce and in-situ – Amazon product photography

Lifestyle and white-background product photographed for Amazon e-commerce. Black product and complex shape.

When the client contacted me and we were planning the studio photo session, he said that he had selected me because of the way I photograph black products. This is something interesting. He said that I show well the dark areas in black products. 

I really pay a lot of attention on how much details I should show on the shadow’s areas, regardless of the colour of the product. When the product is black, I need to show it is black and black products have dark shadows as well. How much black the product really is?

Our vision and our mind play tricks on us. When we see a white object, we think it is white but most times it is just a very light grey. The same happens with black objects. When we place a very white and a very black objects side by side, we increase our perception of how black the black is and how white the white is.

The cameras cannot capture all the dynamic range of colours and brightness we can "see" with our eyes and mind. So, selecting the amount of dark grey that looks like the dark grey of the product is super important. This requires a precise measure of the incident light.

Well, I love technical aspects of my profession and how to apply them to the desired final image. I could keep writing about it a lot but, I will probably be too boring for most people. If you want to send me a question or a comment, please write at the bottom of this post.

I hope you enjoy the photos.

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Close-ups help in showing the quality of its material and the brand.

The close-up photo of black product on a white background and on a black backgroud.

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Skull Globe Whiskey Decanter from Infused – Amazon product photography

Lifestyle and white-background product photographed for Amazon e-commerce. Reflective, transparent and multi-texture product.

I am very proud of the results of this project and will explain some of the reasons here.

When the client told me about the product over the phone, I did not imagined how cool and how challenging it would be to photograph.

In addition of been a transparent product, the skull globe decanter has a shape that reflects everything around it. I had to show the glass quality and texture of the timber frame as well. 

It took me a bit of time to get the correct exposure balance for highlight and dark areas to get the best colour for the timber frame and wiskey and I think the results are quite good.

I am very happy with all the equipment and lights we have in the studio. I could move the reflectors, windows and blockers around to create only the reflections we want. 

The lifestyle images are my favourite. Do you like them? Leave a comment.

The products are already available for purchase on-line on Amazon US.

Search for "Skull global decanter infused set with gift box".

I hope you enjoy the photos.

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Close-up of the product while in use is super important

The close-up photos show the colour, reflection and transparency of the product. In this sample, you can see how well carved is the cup and how it looks like with a good whisky inside.

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Commercial photography – Wantirna Club bristro, bar and food

Commercial photography for restaurants, bar and bistros

This is the second part of the article about the advertising photography work for Wantirna Club.

Here you can see photos from the bars, bristro, coffee area, food preparation area and some of their delicious food.

I would like to say a big thank you for the team from Wantirna Club that helps a lot on the preparation and execution of this project. A special thank you for Chris Grech, a great photographer that helped as my assistant on the day.

Read the other article here: /commercial-photography-wantirna-club-building/

I hope you enjoy the photos.

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If you need any photography or video production for your restaurant or bar, please contact us.

 

Bars

Bistro, restaurant and food preparation area

Food items

Commercial photography – Wantirna Club building and rooms

Commercial and advertising photos of an iconic local club

Wantirna Club is located in Wantirna South and it is an iconic business. A place that all locals know and is a great place to have a drink, have dinner or lunch with family and friends. They also have rooms for hire for parties and business events.

This was a big job. It took us 4 days of shooting to get all we needed.

We photographed 7 internal areas, the external areas of the building and lifestyle photos using clients and models.

The clients helped a lot with the models and checking and selecting the photos. I photographed with the camera connected to an iPad so the client and my assistant had access to the photo seconds after the click. We used the iPad to select and adjust items, angles and lighting to get the results we want.

In order to reduce the amount of time and to disturb less the normal activities of the club, we had two sets of lights ready at any time. While we were working on a room, we had the next room partially prepared. We only used battery-powered studio flashes to be able to move them around fast.

You can see in this article a few of the photos of the building, meeting rooms, party rooms and bar area. There is another article about the food, food preparation area and the bistro.

I hope you enjoy the photos.

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Meeting and presentation rooms

External photos of building

Party and reception room