Defrost Plate – Amazon and lifestyle advertising product photography

Product in-use demonstrating its features and characteristics

This is a product that I did not know exist. It is a high-quality aluminium plate that dissipates the cold of frozen food and defrosts it in a natural and fast way. It has the middle elevated, so any liquid from the food does not stay in contact with the food but moves to the edge.

It is very well designed and produced. You can purchase it from Amazon.

Search for "Amazon Maison & Beyond Family Size Defrosting Tray".

We suggest having a clear message for each photo. You may notice here that we showed the thickness of the plate adding a hand to give it a good idea of its thickness. The water on the edge tells about the elevated centre, the steaks tell about the family size of the plate and the party nibbles tell us of its multiple uses.

Photos by the commercial photographer Jose Aguiar

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Action photos using water

Photos using food to demonstrate its use and size

Lighting to show the texture and shape of the product

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Knives and kitchen accessories – e-commerce and lifestyle advertising product photography

Lifestyle photos using kitchen knives and accessories

I have photographed for Forever Sharp before and it is so good when a client invited you to a large and interesting project.

We photographed a lot of products and only a small part of them I am showing here. They asked for individual products on a white background, group photos of products and package of products and a series of lifestyle products using a variety of props.

The client participated in the two-days sessions and their help with the props and styling was super important.

I am super happy with the results and I would like to invite you to check their website. Their products are very good! Search for "forever sharp kitchen" (https://foreversharpkitchen.com/)

These photos were done and retouched by Jose Aguiar

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Group of products and product parts. Click on the image to see it larger.

Advertising lifestyle photos

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Product photography on client’s warehouse – High volume of large items

When it is not convenient to bring the products to the studio, we take the studio to you.

There are times that bringing too many large products to the studio is too expensive, too time-consuming and inconvenient. It happens quite often. The cubby houses job (see here) and the BBQRus (see here) are two photoshoots that were done on the client's warehouse.

On this job, there were a lot of products and of considerable size. Most of the products are medical carts, stainless steel trolleys and other carts and tables for clinics, hospitals and medical centres.

We planned to have all products photographed in 3 or 4 days but we managed to do it all in 2 long days. It was only possible because the clients unpacked, cleaned and re-packed all products. We also photographed all similar products and similar angles in sequence, so we reduced the time to re-adjust the lightings and camera.

Thanks to our very large diffusers, softboxes and our experience, we managed to photograph these large and highly reflective stainless steel carts with a pleasant amount of reflections. 

I am very proud of the results and the client was also very happy.  

These photos were done by the commercial professional photographer Jose Aguiar

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Very large diffusers and softboxes were used

Products were unpacked and prepared in advance

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Transparency on glass

Standard edge removal of background outside the object. (Jpg)

When someone says "product photography", the first thing that comes to mind is the white-background single product photos. This super popular style is used a lot and is great to eliminate distracting elements. For transparent objects, when necessary, we retouch the product with a bit more care. We make the glass areas partially transparent. This makes the final image more real when used on composition with other images, other backgrounds. See how the same product looks like over multiple backgrounds. These photos were done by the commercial professional photographer Jose Aguiar on our studio in Wantirna South (Melbourne). Please leave a comment and share. Read more about Product Photography and contact us.

BBQ Brush product photography for Amazon with complex edge retouching

Product photography of a metallic BBQ brush for Amazon website with complex edges

Every product we receive to photograph has its own particular features and characteristics. This is no exception.

The first thing I ask the client is about the features of the product. What is interesting and important. It helps with deciding which angle and with light to use. 

This product has a long handle that makes it easy to use and brings more power to the cleaning. This is shown on the main image and the opposite side full product picture.

The head of the product has thousands of metal bristles. We show here their density and their capacity to enter on grooves. 

In most product photos, we remove the background during retouching. This is to remove any distracting element from the product and to give the background a pure white look. This process is done manually. We select the areas that need to be preserved and the ones that will disappear (become transparent).

In this case, the removal of all the background around the thousand bristles required a detailed and precise retouching work.

I am very proud of the results. Click on the photos to see them larger.

You will find this product on Amazon Australia in the next few weeks.

These photos were done by the commercial professional photographer Jose Aguiar on our studio in Wantirna South (Melbourne).

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More views of the product's features

The fantastic removal of the background of products with complex edges

Close-up of details

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Gaming desktop PC from Infinity – E-commerce product photography

Gaming PCs with multiple colourful fans and cool boxes

Once more we were lucky to receive more infinity products to photograph. We have photographed some of their gaming notebooks and now some of their desktop’s pcs.

The products are super cool. They have many fans with RGB colours and their cases are also quite magic.

Have a look at the front of this case. It shows the LEDs reflecting in a way that simulates a deeper box. The square format of the other boxes surrounded by glass-walls is also striking good.

They are very nice products but are not easy to photograph. I had to balance the black surfaces, colourful lights, rotating fans, transparent and reflective surfaces all in a single product shot. I want to show the internal part without letting the reflections of the glass surfaces to interfere and at the same time show a bit of those reflection to show that the surface is glass. I want to show the vibrant multi-colour fans and at the same time capture their movement. I am very proud of the results. Click on the photos to see them larger.

You can find these products in many retail stores such as Harvey Norman. Search for Infinity Desktop Gaming Pcs. One of these products code is: Infinity XT370 R7-3700X/16GB-RGB/512GB SSD

I am (Jose Aguiar) a Melbourne commercial professional photographer and have done these photos in our studio in Wantirna South. The client joined us during parts of the session via video calls.

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Multiple products and angles.

More gaming pcs

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Lifestyle product photography of table cloth for Amazon and e-commerce sites

Lifestyle advertising photos are the best way to show product features.

When we get a product to photograph, we start by ask all we can about the product. We want to know what is made of, how it is used, the main features and why they are special.

Some products such as this one, we already know what a table cloth is and what is it used for but there is always something special in each product, regardless of how common it is.

This table cloth is made of a mix of cotton and linen and the colors are just calm and natural. The texture, nice colours and natural fibres give it a modern, natural look.  

Most of the clients that sell on Amazon, Ebay, Catch-of-the-day and other sites need top quality photos to differentiate their products. They need something that makes the client to click on their product when multiple products thumbnails are side-by-side. We decided to contrast the calming blue colours with the exciting red cup to give it a nice "click-in-me".

Note that in all photos we tried to enhasize the colours and texture of the fabric and all the props are placed to help without competing to attention.

One super-efficient way of advertising your product is to show it in use. This product is demonstrated in fairs and shops all around Australia. It has a great capacity to absorb liquids and this is its main feature and what we were trying to capture here.

These photos were also done in our studio in Wantirna South, Melbourne by the professional photographer Jose Aguiar APP M.Photog. 

I hope you enjoy the photos.

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Shammy Pro Cleaning Cloth advertising photos for Website and e-commerce

Lifestyle and e-commerce advertising photos showing the product main features and advantages.

One super-efficient way of advertising your product is to show it in use. This product is demonstrated in fairs and shops all around Australia. It has a great capacity to absorb liquids and this is its main feature and what we were trying to capture here.

Sometimes we need more than one photo to document the show the product in use but there is always one photo that tells well the story. This one on the right is one that represents well the product. It shows the size and texture of the product while also tell us that the product will hold that amount of liquid. It tells what it is and what it does. The other photos prove that the product works.

Another important aspect when advertising a product is to expand the amount of people that may be interested in the product or that can use the product. We show here that the product is great around the house but also to dry a car.

These photos were done by the professional photographer Jose Aguiar APP M.Photog in the studio in Wantirna South, Melbourne

I hope you enjoy the photos.

Search the web for "Shammy Pro" and you can buy them on-line. You will see this product on large retail shops as well.

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A sequence of photos showing the product in use.

Other samples of sequence of photos demonstrating the product

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Lifestyle photos - Product in use

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Nutritional supplements for the brain from MyBrain Co – Photography for website and advertising.

Lifestyle and e-commerce product photographed for advertising and website. Vitamins and supplements for the brain.

It is not every day that we receive such an interesting and quality product. These food supplements are designed to enhance and nurture the brain and it is made in Australia.

It was a very pleasant product to photograph because the client gave me only a few guidelines but left me free to explore angles and compositions. 

These photos were done by Jose Aguiar APP M.Photog. He is a commercial professional photographer in works on our Wantirna South studio in Melbourne.

I hope you enjoy the photos.

Search the web for "mybrainco" and you can buy them on-line.

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Close-ups help in showing the quality of its material and the brand.

The close-up photos are great to show what is inside the pills.

Click on the image to see all the details.

Lifestyle photos

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Photography of products for clinics and labs – Product photography for Website and advertising

Gloves and plastic bags for health clinics and laboratories.

Advertising product photography for website

The client brought a series of cleaning and protection products they sell for labs and clinics. These products are very functional and our challenge was to show their features, materials texture, quality and size.

The first set of products were gloves of multiple materials and colour. Each type of glove has its use and characteristics. We selected a hand's position that is interesting without been awkward or ugly while still shows their filling and thickness. We included a few closeups to show the special texture on the finger tips. 

The cleaning cloths come out quite nice with the texture of the fabric.

The plastic bags for biological material are very interesting. Some are thick and strong, others transparent and strong. All are very large capacity and sometimes reflect more light that a photographer would like. Haha.

It was a pleasure to photograph for https://procleansupplies.com.au/. I hope you like it. 

If you need a product photographer in Melbourne, contact us.

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Forever Sharp Knifes – Product photography for website

Professional Product Photos for websites, catalogues and point-of-sale.

The professional photographer explains the difficulties in photographing reflective products.

These knives are special. They are super sharp and they keep sharp regardless of what you do with them. They are amazing but this job was special to me for a much more personal level.

The knives are special because they showed me how challenging product photography can be and how good is my studio lighting technique is.

When I was contacted by the client to photograph the knives, I had estimated that it would be a "medium" difficulty product due to its reflections. I have photographed several metal and reflective items and was not expecting this product to be harder than the ones I photographed before. 

Soon after I positioned the lights and took the first testing shots, I noticed the product was much harder to photograph than I anticipated. The size of each knife and its curves, engravings, sharp edges and grooves made me keep moving and repositioning lights for a few hours.

When I finally adjusted everything for one knife, I had to do it again for the next one. The sizes and the angles are unique in each one and even a small angle change affected the final result.

Despite the difficulty of the product, It did not took me too long to find solutions for each issue. I got surprised by how fast I found in my head a solution and how many times it worked well within only a few fine adjustments.  It was a very good feeling to know how natural and fast I retrieved the knowledge of these years of professional photography work in the studio.

 

This product and this job is special for still another reason. The client was with me in the studio and told me the sales person demonstrates the qualities of the knife by using it on a hammer head and after to cut a tomato. It shows that the knife never loses its sharpness.

We replicated this demo in the studio and you can see the results here.

I liked so much one of the photos from this demo that entered it on a the AIPP Australian Professional Photography Awards. It received a Silver Award in the commercial category.

A big thanks to the client that allowed me to enter their photos in the competition and to show them here.

These product can be purchased from several major retail stores or directly from the distributor. Search for "Forever Sharp Knives".

If you need great product photographer in Melbourne, contact us.

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Floating bean bed for Amazon – Product photography

Professional Amazon product photographer explains how he created a beach scene in the studio during winter in Melbourne

Product photography lifestyle in Studio

What an interesting product! It is a large floating bean bag with the Australian Flag.

In addition to super sharp and nice product photos, this job also required some clever photos showing the product in-use. It is used as a floating bed on swimming pools and beaches but can also be used inside the house as a comfortable bean bed to watch tv. We captured it all inside our warm studio in Wantirna South in Melbourne. 

We could have taken the product and the model to a beach but, in Melbourne during winter, it is quite cold and wet. We decided to photograph it in our studio.  

To get the beach look, we got a pack of New Zealand river sand that is nice and clean and asked the professional model Georgia to help us. A bit of water and some creative posing and angles and the job was done.

For the beach scene, I included a beach photo from one of my trips to Brazil to be on the background.

This product will be available soon in Amazon Australia. 

If you need a great product photographer in Melbourne, contact us.

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This was the first time I used styrofoam beans. They fly everywhere and are very light.

We used 6 bean bags of 500gm to fill the bed and It takes quite some time to transfer all beans. They do not fall as fast as I imagined.

I used a light stand to hold the bags in place. It helped a bit but at the end, there were beans everywhere. Haha.

 

 

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Mr Whipstir – product photography for website – Cooking accessories

Product Photography for e-commerce websites, catalogues and point-of-sale. Cooking accessories photographed in our studio in Melbourne.

This product is great to prepare merengues, pancakes and whipped cream. It only needs you to move it up and down.

It has some gear inside the head that makes the blades to run when you move the handle up and down. Simple, very clever and performs very well.

For this client, we created a series of photos showing the smaller and larger versions of the product in their totality, on multiple angles and some close-ups of the most important parts.

These are known as white background photography and e-commerce photography. We photograph the product using a single colour background that is often white. Using Photoshop, we manually mark the edges of the product with a pen and cut the product from the background. For some complex shapped products, this may take a couple of hours to do it well. The final result is a background that does not exist or it can take any colour or shape. In most cases, we use a perfect white as the background. 

In addition to the white-background photos, we created a few photos showing the power of the "blades" in movement.

These product can be purchased from several major retail stores or directly from the distributor:

foreversharpknives.com.au

If you need great product photography in Melbourne, contact us.

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Skin care and health care product photography for website – Mangrove Magic

These products smell so well! I love photographing them.

We had photographed other products for this client in the past and it is so good to know that they liked our work and came back for more.

Technically, these products are deceivingly easy to be photographed. Note that I have lit the side of the bottles a bit more than the middle to give a good idea of the size and proportions of the bottle. It also required good control of the light to capture the flame of the candle and expose correctly the other products. 

It is so good to see a natural and high-quality product developed and produced in Melbourne. I have used them myself and recommend.

You can buy these products online.

https://www.mangrovemagic.com.au/mangrove-magic-natural-potion

 

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Infinity gaming notebook – Product photography for website

Studio product photography - Gaming notebook with illuminated keyboard

It is great when the client can stay in the studio while we photograph their products. This is not always possible or convenient.

For this job, we received the client and they gave us directions on the look and angles required as well as explaining the features of the product. 

This notebook has a super-cool keyboard with lights that you can change the colour and intensity. You can have the keyboard all in one colour or multiple colours or turn it all off.
The keyboard does look great and it reacts faster than the normal keyboards. Big help on action games.

To photograph this product properly, we had to use a few special techniques to captures the light and colours of the keyboard while preserving the dark area details and surface texture.
Add your comment in this post.

You can find this product in several retail stores. 

Just search for "Infinity Gaming Notebooks"

https://www.harveynorman.com.au/infinity-x5-9g5-95-15-6-inch-gaming-laptop.html

https://www.affordablelaptops.com.au/contents/en-us/p3615_infinity-x5_X5-9G6-88.html

 

 

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Kalinowski 2019 collection – Jewellery photography

 

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Product photo of Bill Buster new air conditioning universal remote control from appliancePro

Advertising product photography for a website.

Another very interesting product from appliancePro.

This remote was designed to save money by controlling the air conditioner temperature and shutting it down on specific hours. 

appliancePro is one client that has been with us for years and we are very grateful for their support. 

Notice that some of these photos show the product in use with plenty of negative space (white areas) for the addition of text in leaflets and packaging.

Visit their website appliancepro.com.au.

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Artistic lifestyle product photography for website

What great fun it was to produce these images!

The client's marketing agency called us to produce a series of images that would match in style a series of existing lifestyle advertising photos of soaps. They feature the soap bars on texturized backgrounds and with the raw material of their main ingredients.

We photographed 3 deliciously scented soap bars: cocoa butter, coconut with lime oil and charcoal with peppermint oil. 

This job was done solo by Jose Aguiar who styled and photographed the products and sourced all locations and props.

The Australian Botanical Soap new website is just fantastic. Have a look.

By the way, the products are really great! Try them.

Have a look at our Portfolio page and Product Photography page.

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Zoozoo Printing

5 out of 5 stars

posted 1 week ago

Jose at Zoom Studio produced photos of our products and were extremely happy the results. He is efficient, quick to communicate and passionate about photography, which shows in the quality of his work. Will definitely use his services again! Happy to recommend Jose to others for lifestyle product photography. Thank you again!

Dhanesha Seneviratne Epa
Dhanesha Seneviratne Epa

5 out of 5 stars

posted 3 weeks ago

Jose was great! He took the time to understand what I wanted and really spent time making sure we achieved it. Would definitely seek his services again.

Ash King
Ash King

5 out of 5 stars

posted 2 months ago

Jose at Zoom Print has been absolutely wonderful to deal with, right from the initial enquiry email. He went above and beyond to give me options for printing, provided advice on how to enhance the image and turned around the print within a matter of hours. Would highly recommend Zoom Print for all your printing and photography needs. I will certainly be returning. Thank you again Jose.

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