Bar and Barrel Wine stopper Serving red wine. Product photography for Amazon.

Product photography for Amazon and Website of Wine Cooler and Pourer

Product advertising photos of a new and fantastic product.

Lifestyle photography for Amazon of a gift box of a wine cooler, poorer and stopper.

Bar and Barrel Wine stopper Main product with box. E-commerce product phtoography.

This was the second job for the same client and it is an great feeling when we have the client returning for more. 

This was an advertising photography job to be use on Amazon e-commerce. It was photographed in our studio in Melbourne by Jose Aguiar.

This product is very innovative. The stainless-steel tube you put on the fridge and when it is time for a cup of wine, you take it from the fridge and cups and ice cubes are great and the box is super cool and very well produced. 

There are many challenges when photographing transparent and reflective products and this one is reflective, round and needs to be inside a wine bottle. The balance between reflections and transparencies areas, shadows and highlights need to be real and nice. I think the results are quite good.   

We also had to show the quality of the box. The box is made of black paper with matt and low sheen area with engravings and writing.  

All the photos including the lifestyle ones were done in our studio in Wantirna South (Melbourne).

These products are already available in Amazon Australia. Search for "Wine Chiller Stick, Stainless Steel Wine Bottle Cooler with Aerator, Pourer and Stopper". 

If you need a product photographer in Melbourne, contact us.

Click on the photos to see them larger. Please enjoy and leave a comment. 

 

 

Bar and Barrel Wine stopper Full botle and glass of white wine
Bar and Barrel Wine stopper Full botle and glass of white wine - Product photography in studio sample
Bar and Barrel Wine stopper closeup product in box
Bar and Barrel Wine stopper closeup of stopper
Bar and Barrel Wine stopper Lifestyle product of Barrel for Amazon e-commerce

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Table Cloth with tea cup lifestyle product photography

Lifestyle product photography of table cloth for Amazon and e-commerce sites

Lifestyle advertising photos are the best way to show product features.

Table Cloth on table lifestyle lunch set- Product photography

When we get a product to photograph, we start by ask all we can about the product. We want to know what is made of, how it is used, the main features and why they are special.

Some products such as this one, we already know what a table cloth is and what is it used for but there is always something special in each product, regardless of how common it is.

This table cloth is made of a mix of cotton and linen and the colors are just calm and natural. The texture, nice colours and natural fibres give it a modern, natural look.  

Most of the clients that sell on Amazon, Ebay, Catch-of-the-day and other sites need top quality photos to differentiate their products. They need something that makes the client to click on their product when multiple products thumbnails are side-by-side. We decided to contrast the calming blue colours with the exciting red cup to give it a nice "click-in-me".

Note that in all photos we tried to enhasize the colours and texture of the fabric and all the props are placed to help without competing to attention.

One super-efficient way of advertising your product is to show it in use. This product is demonstrated in fairs and shops all around Australia. It has a great capacity to absorb liquids and this is its main feature and what we were trying to capture here.

These photos were also done in our studio in Wantirna South, Melbourne by the professional photographer Jose Aguiar APP M.Photog. 

I hope you enjoy the photos.

Click on the photos to see them larger. Please leave a comment. 

If you need Product Photographycontact us.

 

Table Cloth Texture and details - Close-up product photography sample

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Shammy Pro Demo with Blue liquid in Bowl 3 steps composite - Sample of photo sequence of demonstrating products

Shammy Pro Cleaning Cloth advertising photos for Website and e-commerce

Lifestyle and e-commerce advertising photos showing the product main features and advantages.

ShammyPro Lifestyle car washing 1 - Sample of advertising photography

One super-efficient way of advertising your product is to show it in use. This product is demonstrated in fairs and shops all around Australia. It has a great capacity to absorb liquids and this is its main feature and what we were trying to capture here.

Sometimes we need more than one photo to document the show the product in use but there is always one photo that tells well the story. This one on the right is one that represents well the product. It shows the size and texture of the product while also tell us that the product will hold that amount of liquid. It tells what it is and what it does. The other photos prove that the product works.

Another important aspect when advertising a product is to expand the amount of people that may be interested in the product or that can use the product. We show here that the product is great around the house but also to dry a car.

These photos were done by the professional photographer Jose Aguiar APP M.Photog in the studio in Wantirna South, Melbourne

I hope you enjoy the photos.

Search the web for "Shammy Pro" and you can buy them on-line. You will see this product on large retail shops as well.

Click on the photos to see them larger. Please leave a comment. 

If you need Product Photographycontact us.

 

Shammy Pro Demo with Blue liquid in Bowl Shammy dry - Demo style advertising photo

A sequence of photos showing the product in use.

Shammy Pro Demo with Blue liquid in Bowl 3 steps composite - Sample of photo sequence of demonstrating products

Other samples of sequence of photos demonstrating the product

Click on the image to see all the details.

Shammy Pro Carpet demo wider 3 steps same image - Sample of in-use advertising photography
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Lifestyle photos - Product in use

ShammyPro Lifestyle car washing 3 - Advertising phtoography of product in use
ShammyPro Lifestyle car washing 4 - Advertising product photography of product in use

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MyBrainCo Close-up of box open side view

Nutritional supplements for the brain from MyBrain Co – Photography for website and advertising.

Lifestyle and e-commerce product photographed for advertising and website. Vitamins and supplements for the brain.

MyBrainCo group of products lined up no background

It is not every day that we receive such an interesting and quality product. These food supplements are designed to enhance and nurture the brain and it is made in Australia.

It was a very pleasant product to photograph because the client gave me only a few guidelines but left me free to explore angles and compositions. 

These photos were done by Jose Aguiar APP M.Photog. He is a commercial professional photographer in works on our Wantirna South studio in Melbourne.

I hope you enjoy the photos.

Search the web for "mybrainco" and you can buy them on-line.

Click on the photos to see them larger. Please leave a comment. 

If you need Amazon Product Photographycontact us.

 

BraninCo-Box open right side Sharp Mind on right

Close-ups help in showing the quality of its material and the brand.

The close-up photos are great to show what is inside the pills.

Click on the image to see all the details.

MyBrainCo Brain Energy Closeup single pill
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Lifestyle photos

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Dish Rack Barkii in use with water running

Dish Rack from BarkII e-commerce and in-situ – Amazon product photography

Lifestyle and white-background product photographed for Amazon e-commerce. Black product and complex shape.

When the client contacted me and we were planning the studio photo session, he said that he had selected me because of the way I photograph black products. This is something interesting. He said that I show well the dark areas in black products. 

I really pay a lot of attention on how much details I should show on the shadow’s areas, regardless of the colour of the product. When the product is black, I need to show it is black and black products have dark shadows as well. How much black the product really is?

Our vision and our mind play tricks on us. When we see a white object, we think it is white but most times it is just a very light grey. The same happens with black objects. When we place a very white and a very black objects side by side, we increase our perception of how black the black is and how white the white is.

The cameras cannot capture all the dynamic range of colours and brightness we can "see" with our eyes and mind. So, selecting the amount of dark grey that looks like the dark grey of the product is super important. This requires a precise measure of the incident light.

Well, I love technical aspects of my profession and how to apply them to the desired final image. I could keep writing about it a lot but, I will probably be too boring for most people. If you want to send me a question or a comment, please write at the bottom of this post.

I hope you enjoy the photos.

Click on the photos to see them larger. Please leave a comment. 

If you need Amazon Product Photographycontact us.

 

Dish Rack Barkii Product and Box

Close-ups help in showing the quality of its material and the brand.

The close-up photo of black product on a white background and on a black backgroud.

Click on the image to see all the details.

Dish Rack Barkii Closeup logo white background
Dish Rack Barkii logo closeup with black background
Dish Rack Barkii Product in use dry plates
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Dish Rack Barkii cups drying over mat
Dish Rack Barkii Cutlery containers large parts
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Infused Lifestyle Playing cards - Sample of Amazon Product Photography

Skull Globe Whiskey Decanter from Infused – Amazon product photography

Lifestyle and white-background product photographed for Amazon e-commerce. Reflective, transparent and multi-texture product.

I am very proud of the results of this project and will explain some of the reasons here.

When the client told me about the product over the phone, I did not imagined how cool and how challenging it would be to photograph.

In addition of been a transparent product, the skull globe decanter has a shape that reflects everything around it. I had to show the glass quality and texture of the timber frame as well. 

It took me a bit of time to get the correct exposure balance for highlight and dark areas to get the best colour for the timber frame and wiskey and I think the results are quite good.

I am very happy with all the equipment and lights we have in the studio. I could move the reflectors, windows and blockers around to create only the reflections we want. 

The lifestyle images are my favourite. Do you like them? Leave a comment.

The products are already available for purchase on-line on Amazon US.

Search for "Skull global decanter infused set with gift box".

I hope you enjoy the photos.

Click on the photos to see them larger. Please enjoy and leave a comment. 

If you need a Amazon Product Photographycontact us.

 

Infused front with two cups and whiskey

Close-up of the product while in use is super important

The close-up photos show the colour, reflection and transparency of the product. In this sample, you can see how well carved is the cup and how it looks like with a good whisky inside.

Click on the images to see all the details.

Infused Closeup cup - Sample of Amazon Product Photography
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Commercial photography sample - Wantirna Club bar and client with wine

Commercial photography – Wantirna Club bristro, bar and food

Commercial photography for restaurants, bar and bistros

This is the second part of the article about the advertising photography work for Wantirna Club.

Here you can see photos from the bars, bristro, coffee area, food preparation area and some of their delicious food.

I would like to say a big thank you for the team from Wantirna Club that helps a lot on the preparation and execution of this project. A special thank you for Chris Grech, a great photographer that helped as my assistant on the day.

Read the other article here: /commercial-photography-wantirna-club-building/

I hope you enjoy the photos.

Click on the photos to see them larger. Please enjoy and leave a comment. 

If you need any photography or video production for your restaurant or bar, please contact us.

 

Commercial photography sample - Wantirna Club clients holding hands

Bars

Commercial Bar photography sample - serving beer
Commercial Bar photography sample - Beer taps
Commercial photography sample - Wantirna Bar 2
Commercial photography sample - Wantirna Bar 1

Bistro, restaurant and food preparation area

Commercial photography sample - Wantirna Club food preparation
Commercial photography sample - Wantirna bristro
Commercial photography sample - Wantirna Club Bristro wide view
Commercial photography sample - Wantirna Club food preparation area

Food items

Food photography sample - Food platers
Food photography sample - Food plater 6
Food photography sample - Food plater 2
Food photography sample - Food plater 1
Food photography sample - Food plater 5
Food photography sample - Food plater 8
Food photography sample - Food plater 3
Commercial photography sample - Wantirna Club front of building left side closer

Commercial photography – Wantirna Club building and rooms

Commercial and advertising photos of an iconic local club

Wantirna Club is located in Wantirna South and it is an iconic business. A place that all locals know and is a great place to have a drink, have dinner or lunch with family and friends. They also have rooms for hire for parties and business events.

This was a big job. It took us 4 days of shooting to get all we needed.

We photographed 7 internal areas, the external areas of the building and lifestyle photos using clients and models.

The clients helped a lot with the models and checking and selecting the photos. I photographed with the camera connected to an iPad so the client and my assistant had access to the photo seconds after the click. We used the iPad to select and adjust items, angles and lighting to get the results we want.

In order to reduce the amount of time and to disturb less the normal activities of the club, we had two sets of lights ready at any time. While we were working on a room, we had the next room partially prepared. We only used battery-powered studio flashes to be able to move them around fast.

You can see in this article a few of the photos of the building, meeting rooms, party rooms and bar area. There is another article about the food, food preparation area and the bistro.

I hope you enjoy the photos.

Click on the photos to see them larger. Please enjoy and leave a comment. 

If you need any photography or video production, please contact us.

 

Commercial photography sample - Wantirna Club meeting room during meeting

Meeting and presentation rooms

Commercial photography sample - Wantirna Club meeting room empty room
Commercial photography sample - Wantirna Club meeting room oposite side
Commercial photography sample - Wantirna Club meeting room

External photos of building

Commercial photography sample - Wantirna Club front of building left side
Commercial photography sample - Wantirna Club front of building left side early night
Commercial photography sample - Wantirna Club front of building left side night

Party and reception room

Commercial photography sample - Wantirna Club party and Receptions room 2
Commercial photography sample - Wantirna Club party and Receptions room
Commercial photography sample - Wantirna Club Party decoration with champagne flute
Commercial photography sample - Wantirna Club entry area

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Clio & Clea Model applying cream on face Sample of in-use cosmetic product photography

Argan oil and cleansing cream by Clio & Clea – Cosmetic photography for advertising

Cosmetic product on white-background and in-use

The client is introducing to Australia two new products and we had the privilege to photograph them. The pure argan oil can be used for the body, face and hair. The cleansing cream is designed to remove pollutants, excess oils and makeup of the face.

We invited the experienced model Kiara Green for the project. We wanted to show the colour and texture of the product as well as where and how it can be used. 

The products are already available and you can purchased them on-line on the clioandclea.com site.

https://clioandclea.com/products/my-everyday-hydrating-cleanser

https://clioandclea.com/products/clio-cleas-100-pure-cosmetic-argan-oil

I hope you enjoy the photos.

Click on the photos to see them larger. Please enjoy and leave a comment. 

If you need a product photographer in Melbournecontact us.

 

Clio & Clea a Drop of oil on face Sample of cosmetic product photography

Close-up product in use for advertising of cosmetic products

Clio & Clea a drop of oil on finger Sample of cosmetic product photography

The close-up photos show the colour and texture of the product. In this sample, you can see the colour of the oil and its effect on the skin of the model.

Others lifestyle / in-use cosmetic photos we prepared.

Clio & Clea Cream on finge Sample of cosmetic product photographyr
Clio & Clea Drop of oil in the hair Sample of cosmetic product photography
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Jera Travel Pillow Main Amazon image - Sample of product photography

Amazon product photography of travel pillow – Lifestyle photography for advertising

White background photography and lifestyle. Are they both important?

White background photography. We all need it.

The client is selling this product on Amazon US and Amazon Australia. It is a great product and I have used it on my last trip. Good size, soft fabric and light.

Amazon allows only a very limited number of photos, so the client decided to purchase one lifestyle photo and invest more on the photos with white background.

The photos with a white background or that have had their background removed, are great to show the product without any distraction. We use them to specify what is included in the purchase as in the case of the main photo (top of page) where it shows the bag, ear plugs and eye mask. It is also the best way to show the size of the product as you can see in this photo.

 

 

Jera Travel Pillow with measurements for Amazon website

Lifestyle photography. Why do they work?

Jera Travel Pillow Product in use by model while reading book - Lifestyle amazon product photography sample

This lifestyle photography was selected by the client. It shows very well how the product fits in a person. It also introduces the idea that the product can be used at home when relaxing and reading a book.

Other lifestyle photos we prepared.

These lifestyle photos show a clear connection of the product with the activities related to travelling. It shows how the product can be carried and be part of the action.

Jera Travel Pillow lifestyle travel photo sample
Jera Travel Pillow lifestyle adventure sample

These two lifestyle photos were done inside a car showing the use of the product during car trips.

It was a cold and raining afternoon as it is typical of a Melbourne winter. We want to create an early afternoon scene and a night scene. I positioned the flashes in a way to create the lighting as if coming from the internal car light. To create the night effect I used the high speed on the camera and flashes to overpower the sun. We left the windows wet as it gave us nice reflections. 

Click on the images to see them larger.

Jera travel pillow advertising photo of girl sleeping in car during day - Sample Amazon Product photography
Jera travel pillow advertising photo of girl sleeping in car during night - Sample Amazon Product photography.jpg

It was a pleasure to photograph for Jera. 

Search for "jera travel pillow" on Amazon and you will see the other photos and can purchase the product.

If you need a product photographer in Melbourne, contact us.

Click on the photos to see them larger. Please enjoy and leave a comment. 

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Pro Clean Glove Blue on hands - Product photography sample

Photography of products for clinics and labs – Product photography for Website and advertising

Gloves and plastic bags for health clinics and laboratories.

Advertising product photography for website

The client brought a series of cleaning and protection products they sell for labs and clinics. These products are very functional and our challenge was to show their features, materials texture, quality and size.

The first set of products were gloves of multiple materials and colour. Each type of glove has its use and characteristics. We selected a hand's position that is interesting without been awkward or ugly while still shows their filling and thickness. We included a few closeups to show the special texture on the finger tips. 

The cleaning cloths come out quite nice with the texture of the fabric.

The plastic bags for biological material are very interesting. Some are thick and strong, others transparent and strong. All are very large capacity and sometimes reflect more light that a photographer would like. Haha.

It was a pleasure to photograph for https://procleansupplies.com.au/. I hope you like it. 

If you need a product photographer in Melbourne, contact us.

Click on the photos to see them larger. Please enjoy and leave a comment. 

 

 

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Smart LED light from Phosme – Transparency and light on a single product – Product photography for Website, Amazon and Ebay

Super cool LED light in our studio in Melbourne.

Read how it works and how we photographed this product

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Bar&Barrel Whisky Cup group of 4 slim on barrel - Advertising product photography sample

Bar & Barrel Whisky Cups and box – Product photography for Amazon and Website

Great glasses, cubes and a super nice black box. Is this a photographer's nightmare?

Read how the photographer captured the blacks, reflections and transparencies.

Bar&Barrel Whisky Cup closeup slim cups inside box_

This was an advertising photography job for a client to be use on Amazon e-commerce. It was photographed in our studio in Melbourne by the commercial photographer Jose Aguiar.

This product is very nice. The cups and ice cubes are great and the box is super cool and very well produced. 

All reflective products are difficult to photograph, mainly when they have the shape of cups and bottles as they reflect a large area. When we add the fact that we also need to show their transparency while controlling the reflections, the difficult escalates even more.

In addition to the reflections and transparencies, we also had to show the quality of the box. The box is made of black material with matt areas, low sheen areas engravings and writing. 

The lifestyle photos were also done in our studio in Melbourne and the client has provided us with this full of personality barrel.

I love to see clients that invest in quality products. I enjoyed the technical challenges and the result I think represents well the product's quality. I hope you like it. 

These products are already available in Amazon Australia. Search for "Bar & Barrel amazon". 

If you need a product photographer in Melbourne, contact us.

Click on the photos to see them larger. Please enjoy and leave a comment. 

 

 

Bar&Barrel Whisky Cup duo Slim cups over box - Product photography in Studio in Melbourne
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The box is so nice and the ice cubes are fantastic!

Bar&Barrel Whisky Cup set four detailed beside box -Product photography for Amazon and website
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Underwater phone case under water V2

Underwater phone case – Product photography for Amazon and Website

See our underwater and beach photos all done in the studio during winter in Melbourne

Read how the photographer captured the product under the water and on a beach.

Georgia Holding mobile high and bag in hand crossed - Lifestyle Product Photography for Amazon

This is another product that is used outdoors and mainly in summer that we photographed in the studio simulating beach scenes. This product is in fact two products. One is a case where you can put your mobile and swim with it. You can even operate the mobile under the water. You can take pictures with your own mobile while all wet in a beach.

The second product is a bag that is also waterproof. It has 3 zip locks to prevent the water to go inside. It is great to put your documents, watch and money and take with you everywhere. I see this product selling a lot this summer.

For the underwater photo, I used my own mobile and an aquarium and a bit of blue dye. It was good fun to play with the water and bubbles. 

The beach photo was also done in the studio with a bit of sand and some shells. This is my favourite. It is warm and shows well that you can count on this product for protection and just have fun.

The professional model is Georgia. It was a pleasure to work with her. Very professional and friendly.  I do not know if she enjoyed the constant water droplets. I have made the studio as warm as I could to accommodate with the summer apparel.

To show how the product can be used, we started placing the bag as a belt around the belly but Georgia said that it was not fashionable. The girls will probably use it crossed. I think she was right. It looks better that way.  I love when people that participate in the project give their opinion. 

The lighting for Georgia's photos is a simulation of the sun at the end of the day. Side and warm.

This product is already available in Amazon Australia. Search for "offshore drift bag". 

If you need a great product photographer in Melbourne, contact us.

Click on the photos to see them larger. Please enjoy and leave a comment. 

 

 

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As part of our product photography services, we can include simple text and graphics. In this case we added the product measurements.

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Longer Knife Blade Closeup View

Forever Sharp Knifes – Product photography for website

Professional Product Photos for websites, catalogues and point-of-sale.

The professional photographer explains the difficulties in photographing reflective products.

Knifes Group - Product photography sample

These knives are special. They are super sharp and they keep sharp regardless of what you do with them. They are amazing but this job was special to me for a much more personal level.

The knives are special because they showed me how challenging product photography can be and how good is my studio lighting technique is.

When I was contacted by the client to photograph the knives, I had estimated that it would be a "medium" difficulty product due to its reflections. I have photographed several metal and reflective items and was not expecting this product to be harder than the ones I photographed before. 

Soon after I positioned the lights and took the first testing shots, I noticed the product was much harder to photograph than I anticipated. The size of each knife and its curves, engravings, sharp edges and grooves made me keep moving and repositioning lights for a few hours.

When I finally adjusted everything for one knife, I had to do it again for the next one. The sizes and the angles are unique in each one and even a small angle change affected the final result.

Despite the difficulty of the product, It did not took me too long to find solutions for each issue. I got surprised by how fast I found in my head a solution and how many times it worked well within only a few fine adjustments.  It was a very good feeling to know how natural and fast I retrieved the knowledge of these years of professional photography work in the studio.

 

Filet Knife Single - Product photography sample

This product and this job is special for still another reason. The client was with me in the studio and told me the sales person demonstrates the qualities of the knife by using it on a hammer head and after to cut a tomato. It shows that the knife never loses its sharpness.

We replicated this demo in the studio and you can see the results here.

I liked so much one of the photos from this demo that entered it on a the AIPP Australian Professional Photography Awards. It received a Silver Award in the commercial category.

A big thanks to the client that allowed me to enter their photos in the competition and to show them here.

These product can be purchased from several major retail stores or directly from the distributor. Search for "Forever Sharp Knives".

If you need great product photographer in Melbourne, contact us.

Click on the photos to see them larger. Please enjoy and leave a comment. 

 

Longer Knife Blade Closeup View - Sample of closeup product photography
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APPA-2019-Knife-cutting-hammer-Silver-Award
Knife Long cutting Tomato - Action Product photography sample

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Georgia on the beach playing with sand - Beach scene simulation in Studio for Amazon Product photography job - Sample

Floating bean bed for Amazon – Product photography

Professional Amazon product photographer explains how he created a beach scene in the studio during winter in Melbourne

Product photography lifestyle in Studio

Floating Bean Bag Bed overview both sides - Amazon Product photo sample of two images combined together

What an interesting product! It is a large floating bean bag with the Australian Flag.

In addition to super sharp and nice product photos, this job also required some clever photos showing the product in-use. It is used as a floating bed on swimming pools and beaches but can also be used inside the house as a comfortable bean bed to watch tv. We captured it all inside our warm studio in Wantirna South in Melbourne. 

We could have taken the product and the model to a beach but, in Melbourne during winter, it is quite cold and wet. We decided to photograph it in our studio.  

To get the beach look, we got a pack of New Zealand river sand that is nice and clean and asked the professional model Georgia to help us. A bit of water and some creative posing and angles and the job was done.

For the beach scene, I included a beach photo from one of my trips to Brazil to be on the background.

This product will be available soon in Amazon Australia. 

If you need a great product photographer in Melbourne, contact us.

Click on the photos to see them larger. Please enjoy and leave a comment. 

 

 

Floating bean bag 3 features composite for Amazon ecommerce site
Filling floating bean bag using light stand to hold bean bag

This was the first time I used styrofoam beans. They fly everywhere and are very light.

We used 6 bean bags of 500gm to fill the bed and It takes quite some time to transfer all beans. They do not fall as fast as I imagined.

I used a light stand to hold the bags in place. It helped a bit but at the end, there were beans everywhere. Haha.

 

 

Floating bean bag zipper and Velcron Composite with text - Amazon product photography sample
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Bean Bag Bed with Georgia eating popcorn and watching TV - Lifestyle product photography for Amazon e-commerce website - Sample

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SIlver Awards Certificate APPA 2019

Silver Awards at 2019 APPA – Australian Professional Photography Awards

Judging and results

Category: Commercial Photography - Commissioned work - Prints

I am a great supporter of the AIPP (Australian Institute of Professional Photography) and the APPA (Australian Professional Photography Awards).

I believe the annual awards, both at the state level and national level, help a lot the professionals in improving their skills and the quality of the professional work they deliver. Improves the photography industry in general.

I have entered the AIPP - APPA awards for many years and have received several awards. See some of them here.  

During the last 3 years, I also judge a few categories at the AIPP - Victoria and New Zealand Professional Photography Awards. It is a great honour and privilege to contribute.

I admire and respect the comments of all judges. They are very experienced professionals. Each one with their own life experiences, interpretations and beliefs. It is always interesting to hear their reactions and comments.

All photos on this competition are prints with a minimum 25 cm on the longest size, so, what you see in this screen is not exactly what the judges have seen. I have always printed my own work in fine art paper and print for other photographers and clients as well. The impact of the image printed on a texturized paper or glossy paper under the judging lights is quite special and different from the image on a monitor. 

This year, for the first time, I decided to enter my commercial commissioned work on the competition instead of my more artistic self-commissioned travel and illustrative work.

I am very proud of the images I done for clients these last 2 years and decided to send them on the awards.

  • The Scores:

    60 to 69 - Approaching Professional Standard (Meets professional standards in some areas, but needs work in others.)

    70 to 79 - Professional Standard (Average to very good professional practice, but does not meet AIPP Awards criteria)

    80 to 84 - Silver Award (Exceeds normal professional practice, with high levels of communication, imagination, craft and skill).

    85 to 89 - Silver with Distinction

    90 to 94 - Gold Award

    94 to 100 - Gold with Distinction

It is was not easy to select the images to send.

There are many photos that are great in showing the client's product and great execution of the client's brief but, for an image to receive an award, it needs to show something extra, something special. 

We can only submit 4 images and the ones I selected are specials to me. I think they represent more than a high standard of professional practice regardless of the scores they received on the awards.

I would like to say a huge thank you to all my clients that allow me to show their photos on my website and entering competitions. In special the Australian Botanical Soap company, Kalinowski Jewellery and Forever Sharp Knifes.

Enjoy the images and watch the judging and their comments. It is very interesting when one image is challenged. One of them had an automatic challenge and an enormous score discrepancy. Great comments. 

Click on the images to see them larger. Leave a comment and share. Thanks. 

APPA-2019-Soap-Coconut-with-oil-Prof-Quality
APPA-2019-Cocoa-Butter-Soap-Prof-Quality
APPA-2019-Bracellets-Silver-Award
APPA-2019-Knife-cutting-hammer-Silver-Award

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Amazon product photography sample of lifestyle product photography with diffuser larger open on table and family picture and steam

Amazon product photography – Essential oil diffuser

Essential oil diffuser for Amazon

Amazon product photography sample of white background product photography of diffuser metal top front with steam List of Features and size

Zoom Studio is a product photography studio in Melbourne but we receive products from all over Australia. This product came from the Northern Territory.

In addition to the product photos on white background, we also sourced all the props and styled the lifestyle photos.

These two products are interesting to photograph with their own technical challenges. The LED lights change colour and it takes precise lighting adjustments and camera exposure to capture both flash iluminated surfaces and the LED colours. That is not all, to capture the steam I had to position very precisely the light to create volume and background separation. I love the technical challenges because they keep me constantly improving and searching for the best solutions.

I think the final result is very good. The client was satisfied and sent us more products already.

Please note that the essential oil green bottle image was supplied by the client. It was not photographed by me.

This product will soon be available on Amazon US. Search for it.  

If you need a product photographer in Melbourne, please give me a call on 0417509955 or send me a message here.

 

 

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Square Whipper Large Side View

Mr Whipstir – product photography for website – Cooking accessories

Product Photography for e-commerce websites, catalogues and point-of-sale. Cooking accessories photographed in our studio in Melbourne.

Whipper Large and Small Front View

This product is great to prepare merengues, pancakes and whipped cream. It only needs you to move it up and down.

It has some gear inside the head that makes the blades to run when you move the handle up and down. Simple, very clever and performs very well.

For this client, we created a series of photos showing the smaller and larger versions of the product in their totality, on multiple angles and some close-ups of the most important parts.

These are known as white background photography and e-commerce photography. We photograph the product using a single colour background that is often white. Using Photoshop, we manually mark the edges of the product with a pen and cut the product from the background. For some complex shapped products, this may take a couple of hours to do it well. The final result is a background that does not exist or it can take any colour or shape. In most cases, we use a perfect white as the background. 

In addition to the white-background photos, we created a few photos showing the power of the "blades" in movement.

These product can be purchased from several major retail stores or directly from the distributor:

foreversharpknives.com.au

If you need great product photography in Melbourne, contact us.

Click on the photos to see them larger. Please enjoy and leave a comment. 

 

Square Whipper Large Side View
Whipper Large Close up mechanism Top view
Whipper Large Close up mechanism low view
Whipper Large in action in Egg White
Whipper Large in action in whole Egg

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Skin care and health care product photography for website – Mangrove Magic

Mangrove Magic Group

These products smell so well! I love photographing them.

We had photographed other products for this client in the past and it is so good to know that they liked our work and came back for more.

Technically, these products are deceivingly easy to be photographed. Note that I have lit the side of the bottles a bit more than the middle to give a good idea of the size and proportions of the bottle. It also required good control of the light to capture the flame of the candle and expose correctly the other products. 

It is so good to see a natural and high-quality product developed and produced in Melbourne. I have used them myself and recommend.

You can buy these products online.

https://www.mangrovemagic.com.au/mangrove-magic-natural-potion

 

Have a look at our Portfolio page and Product Photography page.

 

 

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Barkley_Eyewear Square Clean with notebook

Product photography for Amazon US – Blue-light blocking glasses

 

Wow! What an intensive day in the studio and lots of fun.

The team from www.barkleyeyewear.com is releasing a series of classes with special lenses.

These lenses protect the eyes from the blue lights emitted by computer screens and indoor lights.

These products were designed here in Melbourne  and will and be first released in Amazon US.

They have many clever features including the smart clip-on for changing lenses.

 

This photo shows the clip-on storage that is made of a leather-like material. Note the texture of the materials. (click to enlarge)

Barkley_Eyewear Round Black with leather case

 

Client participation:

It was a pleasure to have the team from Barkley Eyewear in the studio.

We at Zoom studio love to have the clients during the studio session.

We work together on the styling, photography angles, lighting and even on the definition of the number of photos required and their composition.

The client and I see the photos seconds after the click in a large colour calibrated monitor. We can check all details and change whatever necessary until it gets just perfect.

 

Product styling and objectives:

The style of a product photo needs to help to achieve the business objective.

The business requirement, in this case, was to shows "what is in the box" in a pleasant modern way.

We decided to use a lay-flat style so, all items are placed side-by-side. This style allows us to see all products without overlays or one product in front of the other and without perspective effects.

It is a great solution for showing the size of each product. We used a side soft light to show the texture of the surfaces such as the leather case and the fabric case.

Click on the image to see it larger.

Barkley_Eyewear Whatinbox Square Black

 

Hero image:

This is my favourite photo of the session for many reasons.

It isolates the main product without showing accessories that could distract from the main product.

It shows clearly the quality of the product, the shape of the frame, the colour of the lenses and is a very pleasant dynamic composition.

The image is modern, shows the very well the product, quality and the main feature (lenses and colours).

 

Barkley_Eyewear Main Round Tortoise Shell

 

Lifestyle image:

A lifestyle image should present the product well and create an association of the product with a place, use or client demographic.

In our case, the product is super necessary for people that spend hours in front of a computer screen. This is the main message. If you use a computer, you need this product.

The placement of the product on a relaxing, casual way over a computer keyboard gives the image a young modern look. 

The selection of a quality-brand notebook expands the perception of quality by association and may be particularly effective on students, young mobile professionals and creative artists.

 

Barkley_Eyewear Round Clean with notebook

 

Explaining features:

Someone said that one image is worth thousands of words. It is really true but there are things that are better explained using words.

In this case, we need to explain to the clients the use of the different lenses, their benefits and uses.

The solution was to photograph the products with each lens and combine them in a single image with a short text explaining it all.

 

Round Tortoise 3 set with Text and icons

 

If you want to read more about Amazon product photography or product photography in general, click on the Portfolio and News pages.

Please leave a comment and thanks for reading.

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Product photography sample with Bill Buster Remote on the wall

Product photo of Bill Buster new air conditioning universal remote control from appliancePro

Advertising product photography for a website.

Another very interesting product from appliancePro.

This remote was designed to save money by controlling the air conditioner temperature and shutting it down on specific hours. 

appliancePro is one client that has been with us for years and we are very grateful for their support. 

Notice that some of these photos show the product in use with plenty of negative space (white areas) for the addition of text in leaflets and packaging.

Visit their website appliancepro.com.au.

Read more on our product photography page.

Product photography sample showing  Bill Buster Remote-in Hand in useProduct photography sample showing Bill Buster Remote-control in hand pointing to aircon

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Amazon product photography sample of main image showing multiple products - all containeres 4 columns

Amazon product photography – Food storage containers

To start this article, I would like to say a big thank-you to the team of Wishbone Corner to give us their products to photograph and to allow show them on our website.
As soon as this product is available on Amazon, I will add a link here.
Find more information on our main product photography page.

What makes a good Amazon product photography?

In addition to complying with Amazon image requirements, the images should show the following:

1 - Physical characteristics of the product such as size and volume.

2 - Advantages such as ease of use, durability, washability or anything that is relevant and advantage of the product.

3 - Show the product in-use or a lifestyle photo where the client can identify themselves with the product.

It is important to note that one image should send one and only one clear message. If the image is to show a feature of the product, it should be a closeup of the part of the product where we can see the feature and nothing more.   

The image on the top of this article is the main image of this product that is a set of 7 food containers. It shows the products with typical food items, has reflections to illustrate the transparency of plastic and shows how they can be piled together fitting nicely in a shelf.

As per Amazon's image requirements, this first image has no background. In fact, the background is shown here as a perfect white (RGB 255,255,255).

 

Composite image.

This image is a composite of 4 individual photos that were photographed and retouched individually. You can click on any image to see it larger. .

Amazon product photography sample of main image showing multiple products - Containers with size text

Features of the group.

This photo was created leaving a good amount of empty space for text.

In this case, the client tells advantages such as durability, washability and the type of material used.

These advantages are not clear only by looking at the images so, the use of text was the best option. 

Amazon product photography sample of group of product in a relaxed composition - Group of four With Text
Amazon product photography sample of close up on feature of product showing finger opening container with text

Close up of product feature.

The close-up action photo shows the easy opening of the lid.

The black space also known as negative space was used to add important information to the client.

In this case, the air-tight lid and that is the most durable on the market.

Photography of product in use.

A great example of a photo that tells the intended message.

The product is dishwasher safe.

The close-up shows the product wet as reinforcing the washability characteristics and durability.

There is no need to any further text.

Amazon product photography sample of product in use. - Product inside dishwasher

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Australian Botanic Soap Cocoa with bean on bamboo mat over the top view

Artistic lifestyle product photography for website

Australian Botanic Soap Coconut with oil and sun watch over the top view - Lifestyle advertising product photo

What great fun it was to produce these images!

The client's marketing agency called us to produce a series of images that would match in style a series of existing lifestyle advertising photos of soaps. They feature the soap bars on texturized backgrounds and with the raw material of their main ingredients.

We photographed 3 deliciously scented soap bars: cocoa butter, coconut with lime oil and charcoal with peppermint oil. 

This job was done solo by Jose Aguiar who styled and photographed the products and sourced all locations and props.

The Australian Botanical Soap new website is just fantastic. Have a look.

By the way, the products are really great! Try them.

Have a look at our Portfolio page and Product Photography page.

If you need lifestyle product photography, please contact us.

 

 

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Aguiar Photography

Zoom Studio is born with years of experience.

This is the first blog news for Zoom Studio and I think it is appropriate to talk a bit about the future and past as well.

Zoom Studio is the new name of Aguiar Photography. A business created 6 years ago when Jose Aguiar decided to work full time on photography and video productions. Jose was a photographer in Brazil many years ago where he had a studio and a photo lab.

Aguiar Photography has produced a large amount of high-quality photography and video work for companies of all sizes.

This change is not only a name change but a rebranding to emphasize some of the things we do best.

The name Zoom Studio is easy to remember and brings some important characteristics of our services. The speed we deliver, the attention to details and our constant interest in zooming into each project to deliver great sharp-perfect photos and videos.

In addition to the name change, we are bringing a new website with functionality to book portrait sessions online and purchase several types of product photography services.

We will keep https://aguiarphotography.com.au/ with its articles and news for reference but will focus updates on this new site.

Aguiar Photography Blog and News page

To learn more about previous jobs done under the Aguiar Photography name, please visit: https://aguiarphotography.com.au/blog-news/

Zoom studio photo and video
Aguiar_Photography
Business event for Whirlpool and The Good Guys showing SCOTT GOODING BRAND AMBASSADOR FOR WHIRLPOOL

Business event photography for Whirlpool and The Good Guys.

Event photography of celebrity chef Scott Gooding. Brand ambassador for Whirlpool

We have recently photographed a great corporate event. It was a sales and marketing product training for The Good Guys and Whirlpool Australia teams.

Scott Gooding, a finalist of MKR (My Kitchen Rules), was introduced as a brand ambassador for Whirlpool.

In addition to photographing all product presentations and service related demonstration, we photographed Scott delivering cooking demonstrations using Whirlpool's induction cooktops and ovens. He cooked a salmon and it was delicious!

Read more in this article from The Appliance Retailer magazine