Cambo Actus movements 00777_Cameras and lenses

More quality images with medium format and 100 megapixels camera and lenses

It is now close to 3 months since I am using more and more the new Fujifilm GFX 100s camera and a range of GFX lenses and adapters. This article will tell you about the new equipment and what I used them for.

Some 35 years ago, when I started photographing professionally, while still living in Brazil, another professional photographer told me that we should do anything to improve the quality of our image. He said It does not matter how you do it, even If you need to kill or steal, do it. Haha. I would not go as far as killing or stealing to buy a new lens or camera but I agree that we need to try to improve our images always. I prefer to invest more in elements that are directly linked to image capturing, that are lenses and camera body and less on flashes, bags and accessories.

With the development of the digital camera's sensors, you can now see very clearly that some lenses that were very good when you used on a 20-megapixel sensor show problems when used on a 50 or 100-megapixel camera. Do we need all this resolution?

When a client commissions me to take a picture of a person, product or place, they normally tell me where they will use it. Most of the time they end up on a website or on small market printing material. The clients have never complained that my images do not have sufficient resolution but I know how important it is to have good, sharp, large images we can crop and get all details we need. Some clients that asked for images for the web end up printing large banners and displays. The changes from 20 megapixels to 50 megapixels to 100 megapixels were not asked by any client, they are driven by the constant desire to improve the image quality and to deliver a better product to the clients.

When I moved from 23 Megapixels to 50 Megapixels, I wrote an article explaining the advantages. You can read this article here.

This photo (click to see larger) shows almost all the cameras and lenses we have. We used a Canon 5DS (50 MegaPixel) and a tilt-n-shift Canon 90 mm lens to photograph the other cameras and lenses.

Fujifim blackmagic and Canon Lenses and cameras_Cameras and lenses
Fujifilm Blackmagic and Canon Lenses and cameras_Cameras and lenses

There are 4 cameras in this picture, the Fujifilm 100s, a Canon 5D MK3, a video camera Blackmagic production 4K and a technical view camera from Cambo. I used a Canon 5DS to take this picture.

All these cameras can be used for filming. The video quality captured by the Blackmagic production 4K that records in 4K Raw on a super 35 sensor using Canon EF lenses is quite special. The Fujifilm 100s is also a super good video camera with constant focus, great low light sensibility and a great 4K medium format sensor. The Cambo camera is also great for filming when correcting the perspective of buildings and rooms is important.

The selection of the "correct" or "best" lens for each condition is subjective. I believe the lens selection is much more than simply trying to frame everything or to close up on something. This is the main reason why we need so many lenses. Some are quite specialized types such as the super wide angles, the macro lenses, the perspective correction lenses and adaptors.

These are the new medium format Fujifilm and Cambo cameras and lenses that allow us to capture with resolution from 100 to 400 megapixels (pixel shift).

Fujifilm gear_Cameras and lenses
Fujifilm gear_Cameras and lenses

From left to right:

  • Super wide angle 23mm that is great for architecture, realestate and interiors.
  • Macro 120mm for product photography, close-ups on features on products and also a very good portrait lens.
  • Medium zoom 45-100mm is super flexible for architecture, large products, travel and fashion.
  • Tele-zoom 100-200 is my most used lens. It is great for product shots and portraits. I love it for architecture details and landscapes.
  • The tele 250mm is a heavy but super good lens. I use it on portraits and product photos when I want a bit of compression.
  • Actus 90mm (lens on the Cambo camera) is a great lens for product photos of medium and large products.
  • Actus 15mm (lense on the far right) is wonderful for architecture, realestate and on small rooms.
  • Macro extension tube 45mm is used when we need to go super close for a super macro photo. I use this extension on the Cambo camera to get more of the products in focus, even on super macro conditions.
  • Techart EF-GFX converter is to use Canon EF lenses on the Fujifilm 100s. Not all Canon EF lenses would have an image circle and quality that can be used on the Fujifilm 100s body.

1 - Sensor size and resolution

The image quality of modern sensors is incredible. The companies are packing more and more pixels on small sensors but there is always a trade-off in every area. The decision to invest in a medium format camera is to get more quality and higher resolution, great and accurate colours, low noise, great dynamic range.

This is a comparison of the size of the sensors:

Sensor sizes
Sensor sizes

The Canon cameras 5D MK 3 and 5Ds are all full-frame cameras.

This shows a crop of a portrait, so you can see the amount of detail that is captured by this new camera. (click to see it larger)

Andjela Matijas 00224-Model Portfolio Photography
Andjela Matijas 00224-Model Portfolio Photography

Andjela Matijas 00224-Model Portfolio Photography 1
Andjela Matijas 00224-Model Portfolio Photography 1

2 - Correcting perspective and improving focus with tilt-n-shift lenses

Tilf and Shift movements Cameras and lenses
Tilt and Shift movements - Cameras and lenses

This is one special Canon lens the tilt-n-shift 24mm (TS-E 24mm). It is a great lens for architecture and interiors. I also use a TS-E 90mm that is a 90mm manual lens that is great for product photography.

You can play with the focal planes of the lens allowing you to increase or decrease the area in focus, correct perspective on buildings, photograph items on difficult angles and create panoramic and higher pixel composites.

These are the tilt movements of the lens and are very handy to have selective areas in focus. Great for product photography.

Tilf and Shift movements 00798_Cameras and lenses
Tilt and Shift movements - Cameras and lenses
Tilf and Shift movements 00796_Cameras and lenses
Tilt and Shift movements - Cameras and lenses

The shift movement is used to be able to photograph large objects such as buildings with fewer perspective distortions.

Tilt and Shift movements - Cameras and lenses
Tilt and Shift movements - Cameras and lenses
Tilt and Shift movements - Cameras and lenses
Tilt and Shift movements - Cameras and lenses

We can also rotate the lens and change the focal plane at an angle.

Tilt and Shift movements - Cameras and lenses
Tilt and Shift movements - Cameras and lenses

2 - The movements of a technical view camera - Cambo Actus GFX

The focus is achieved by increasing or decreasing the distance between the camera body and the lens.

Cambo Actus movements - Cameras and lenses
Cambo Actus movements - Cameras and lenses
Cambo Actus movements - Cameras and lenses
Cambo Actus movements - Cameras and lenses

With a technical view camera, you can not only tilt and shift the lens plane but also rotate, shift and tilt the backplane (camera body) as well. It allows for a more precise adjustment for perspective and focuses area improvement.

These are some of the movements (Click to see them larger):

Cambo Actus movements lens tilting - Cameras and lenses
Cambo Actus movements lens tilting
Cambo Actus movements lens tilting
Cambo Actus movements lens tilting
Cambo Actus movements lens tilting
Cambo Actus movements lens tilting
Cambo Actus movements camera plan shift
Cambo Actus movements camera plane shift
Cambo Actus movements camera plan shift
Cambo Actus movements camera plane shift
Cambo Actus movements camera plan shift
Cambo Actus movements camera plane shift
Cambo Actus movements lens rotation
Cambo Actus movements lens rotation
Cambo Actus movements lens rotation
Cambo Actus movements lens rotation

3 - Storing lenses and cameras - Humidity control

With many cameras and lenses, we invested in a cabinet that has a de-humidifier to keep all equipment in perfect optical shape. Humidity and dust are not good for the lenses and sensors.

Gear cabinet with humidity control- Cameras and lenses
Gear cabinet with humidity control- Cameras and lenses

Thank you for reading and send me your comments and questions.

Remote shooting touch screen

ASUS ProArt Display PA148CTV test in a commercial studio

I received the ASUS ProArt PA148CTV screen from ASUS Australia to use and test for a couple of weeks and give my opinion regarding the product and its use in a commercial advertising photography studio. If you are not interested in all details you can jump and read my conclusions at the end of the article.

I identified 3 areas where the monitor could be very useful for my work.

  1. As an extra screen close to the camera and product when tethering in Capture One.
  2. As the main screen on a location also tethering with Capture One (or Lightroom)
  3. As a video monitor when filming.

To read all technical specs of the monitor, click on this image:

Asus Website
ASUS Website

Let's go to each of the specific uses:

1 - As an extra screen close to the camera and product when tethering in Capture One or Lightroom.

There are many advantages of photographing with the camera directly connected into a computer (Tethering) and the most important is to be able to inspect well the composition, exposure, colour and focus.

This is my current studio setting:

Large screen and keyboard
Large screen and keyboard

I use this large screen attached to a small computer, a small wireless keyboard and a mouse. This stand has wheels and I can move it around the studio when shooting but it is heavy and not really mobile.

My workflow goes like this: Place product on the table, adjust camera and lights, shoot. Walk back to inspect results on the large screen. Walk back adjust, shoot, back to screen. Walk back and forth until it is perfect.

With the ASUS as a second screen, the time and walking have reduced. This is how it looks like as a second screen closer to the product.

Two screens connected
Two screens connected

As you can see, both screens are connected to the same computer as an extended desktop. In this test, I was using a short HDMI video cable and the product is close to the main screen. You can have a long HDMI cable for extra flexibility.

What I love about the screen:

Good resolution, sharp, good colour but the best is IT IS TOUCH SCREEN!

Seriously, it is fantastic to be able to do what you need directly in the screen.

Image zoom touch screen
Image zoom touch screen

Zoom in and inspect focus and exposure. In this picture, I have the focus mask and exposure warning on.

Remote shooting touch screen
Remote shooting touch screen

And you can change the camera settings and fire directly on the screen.

This next image shows the small PC with the Tethered cable (orange) connected, the monitor on a standard light stand and the PC in a clamp attached to the same light stand. Note that the screen is non-reflective and very comfortable to use.

Small computer and screen on Light stand
Small computer and screen on light stand

Extended desktop, touch-screen settings and how it all works

It took me a few hours testing and researching to find out how to get the two screens to work well together.

The two screens have different native resolutions, the larger Benq is a 4K screen and ASUS is Full HD. I did not want to reduce the resolution of the large screen, so the solution was to extend the desktop to both monitors.

Extended desktop

Extended desktop

The monitor started showing the extended desktop on the correct resolution but for the touch screen to work, we need to tell Windows which screen has the touching capability.

This is done by adjusting the "tablet PC Settings" and clicking Setup.

Tablet PC touch screen setting
Tablet PC touch screen setting

It will show the following message on each screen, one at a time. You press "enter" or touch the screen to select the one with the touching capabilities.

Touch screen identification
Touch screen identification

USB C Cable - Video and Touching functionality

The monitor sends the touching screen information to the PC via a USB cable. The video signal goes normally with the HDMI but with my PC, it all goes with the USB-C. So, only one cable can supply the video signal as well as the mouse movement signal.

This small PC I am using inside the studio is an Intel NUC, formally called "Skull Canyon". It is very good and fast.

Preparing Capture One for a second monitor.

Capture One has a "Dual Screen" mode but I found it not to be a good solution here. It spreads the panels over two screens and this is not what I need. I want the main large monitor to show all the normal Capture One tools and panels while the second smaller screen to have only some of the tools.

I need a viewer where I can zoom in on the image and inspect it well, a panel with a histogram and a panel with the camera adjustments.

This is how I did on Capture One. First I created a new Viewer (Windows + Viewer) or F10.

Extra View panel
Extra View panel

I moved the new viewer to the ASUS monitor. You can create as many floating tools as you need and move them to the ASUS monitor.

Duplicaing panels for extra screen
Panels for extra screen

Of all tools that you may float and have on the extra monitor, I selected the Camera and the Exposure Evaluation tools. They are the two most important to me. The following image shows how I am using the monitor. Note that the viewer has only two tools and was customized with the Focus Mark and Expo Warning.

View on Asus Capture One
View on ASUS Capture One

Canon and Fujifilm Cameras X Capture One and Lightroom

I have used Canon cameras (5Ds) and Lightroom for many years and most recently I have started using the Fujifilm GFX 100s and Capture One Pro.

I can talk about the advantages and differences between the cameras and these two great products when capturing images but not in this article. Here I just want to say a few things that are relevant while using the monitor as a second screen.

Capture One and Lightroom normally work a lot better with Canon cameras while tethering. The Live View of Capture One using a Canon camera is close to "perfect". Responsive, full of options and a great pleasure to use. The Live View (CO and Lightroom) for the Fujifilm GFX100s do not work that well. You cannot fire or adjust the camera while on Live View.

I am not saying that it is all perfect with a Canon and not good with Fujifilm. There are things that Capture One communicates better with a Canon camera but there are others that Fujifilm does just as well or better.

This is just to say that if you use a Canon camera (I do not know anything about Nikon or other brands), you may have the Live View on the ASUS screen instead of the viewer as I have.

2 - As the main screen on a location also tethering with Capture One (or Lightroom)

There are times when we have to move out of the studio to a location but do not want to stop tethering and limit our capacity to judge the results on a large screen.

I have used wireless SD card transmitters, CamRanger wireless, laptops and even carried tables, monitors and computers to warehouses, hotels, restaurants and factories. All these options have their advantages and work well but this touch screen creates a very nice, small, light and reliable solution.

The studio computer is very small and light. It is currently attached to the light stand using a clamp with a flexible arm. If you want to have something more permanent, I suggest a double-stick tape and place the computer on the back of the monitor.

It is very easy and fast to move from the studio to a location. All I need to do is to remove the tethering cable from the PC and the HDMI cable from the large screen. It makes for a super-light, fully portable set to take anywhere that has electricity. No need to transfer files in any way. It is just like if you were working in the studio.

When you are back in the studio, no need to transfer anything. It is all on the same computer.

Have a look at these photos where I was photographing using only the ASUS screen.

On-location tethering
On-location tethering

Note the PC with the flexible arm and clamp. A "flexible" solution but works.

On-location tethered
On-location tethering

PC connected to the camera and the monitor.

On-location tethered
On-location tethering

It shows the main screen of Capture One on the ASUS monitor with all your tools on the right place.

In this configuration, I can still have the Capture One "Capture Pilot" server running and the client can see what I am photographing on an iPad/Web/Phone. It does not require any other WiFi software.

I think this solution is better than a notebook because of its price, performance, flexibility and ease of use. You would need a quite good notebook to have the same processing power, hard disk and memory as this small PC. It is easier to move around, it is well secured on the light stand and no need for a keyboard, mouse/mousepad or a table/support for the notebook. You can fit it in a very small place and it is light and powerful. The only disadvantage is that this configuration does not run on batteries.

3 - As a video monitor when filming.

It is not a surprise that the ASUS PA148CTV works very well as a video monitor.

My Fujifilm GFX 100s camera has a micro-HDMI video out and the ASUS PA148CTV also uses this as a video-in port. I used a relatively long (close to 2 meters) cable. It is in fact, for this camera, I used two cables. One is a micro-HDMI to a Female HDMI small cable and the other was a micro-HDMI and a full-size HDMI longer cable. Sometimes we need to place the camera in hard-to-reach places and have a long cable helps.

There are many small video recorders such as the Atomos range that are great. They are an almost required tool for many video producers. This ASUS screen can be used as a larger monitor attached to a recorder or directly connected to the HDMI output of the camera when the main recording is taking place inside the camera. In both cases, its colour quality and precision are very important.

Filming products and monitoring on ASUS

With the Fujifilm GFX100s, you can select the film simulation or the Log type you want to have on the memory card and on the HDMI output port. You can have the HDMI port set to output the video with a Velvia film simulation or any of the 10+ other looks while on the card you record on a low saturation and low contrast (better for colour grading) log-based file.

Focus and Color checking with ASUS

It can also be used to compare each film simulation mode and decide which one is better for a scene. The ASUS screen is of very high image quality, sharp, excellent colour sRGB reproduction and calibrated. A good monitor is very important when filming.

Conclusions

ASUS PA148CTV is light, has good resolution, mat finish (low reflection), great colour rendering, well built, easy to use and adjust. It has a nice support flap on the back for desktop use with plenty of working angles. It comes with a nice padded pouch for transportation as well. All of these are great but for me, what makes it very special is that you can mount it on a light stand or tripod and it is a touch screen.

It can be used as the main screen on light and portable capturing computers for tethering shooting or as a second screen closer to the shooting area. The touch screen allows you to inspect the images well, adjust the camera and all controls fast and easy.

It is also a very nice screen to monitor your video production.

I did not know I needed one but now I want one.

Please send me your comments and questions. Thank you.

Forever Sharp kinife lifestyle product sample Black

Knives and kitchen accessories - e-commerce and lifestyle advertising product photography

Lifestyle photos using kitchen knives and accessories

Forever Sharp long knife cutting meat on timber board White

I have photographed for Forever Sharp before and it is so good when a client invited you to a large and interesting project.

We photographed a lot of products and only a small part of them I am showing here. They asked for individual products on a white background, group photos of products and package of products and a series of lifestyle products using a variety of props.

The client participated in the two-days sessions and their help with the props and styling was super important.

I am super happy with the results and I would like to invite you to check their website. Their products are very good! Search for "forever sharp kitchen" (https://foreversharpkitchen.com/)

These photos were done and retouched by Jose Aguiar

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Group of products and product parts. Click on the image to see it larger.

Sharp kitchen bundle white group photo
Forever Sharp Pro series slicer on white background

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When it is not convenient to bring the products to the studio, we take the studio to you.

Warehouse client photo shoot volume large items showing camera monitor and product

There are times that bringing too many large products to the studio is too expensive, too time-consuming and inconvenient. It happens quite often. The cubby houses job (see here) and the BBQRus (see here) are two photoshoots that were done on the client's warehouse.

On this job, there were a lot of products and of considerable size. Most of the products are medical carts, stainless steel trolleys and other carts and tables for clinics, hospitals and medical centres.

We planned to have all products photographed in 3 or 4 days but we managed to do it all in 2 long days. It was only possible because the clients unpacked, cleaned and re-packed all products. We also photographed all similar products and similar angles in sequence, so we reduced the time to re-adjust the lightings and camera.

Thanks to our very large diffusers, softboxes and our experience, we managed to photograph these large and highly reflective stainless steel carts with a pleasant amount of reflections. 

I am very proud of the results and the client was also very happy.  

These photos were done by the commercial professional photographer Jose Aguiar

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Very large diffusers and softboxes were used

Warehouse client photoshoot showing extra large reflectors side view
Warehouse client photo shoot showing extra large reflectors

Products were unpacked and prepared in advance

Warehouse client photo shoot volume large items showing Line of products

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Every product we receive to photograph has its own particular features and characteristics. This is no exception.

The first thing I ask the client is about the features of the product. What is interesting and important. It helps with deciding which angle and with light to use. 

This product has a long handle that makes it easy to use and brings more power to the cleaning. This is shown on the main image and the opposite side full product picture.

The head of the product has thousands of metal bristles. We show here their density and their capacity to enter on grooves. 

In most product photos, we remove the background during retouching. This is to remove any distracting element from the product and to give the background a pure white look. This process is done manually. We select the areas that need to be preserved and the ones that will disappear (become transparent).

In this case, the removal of all the background around the thousand bristles required a detailed and precise retouching work.

I am very proud of the results. Click on the photos to see them larger.

You will find this product on Amazon Australia in the next few weeks.

These photos were done by the commercial professional photographer Jose Aguiar on our studio in Wantirna South (Melbourne).

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More views of the product's features

The fantastic removal of the background of products with complex edges

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Infinity Desktop gaming computer - Product photography for e-commerce site 805C Left_

Once more we were lucky to receive more infinity products to photograph. We have photographed some of their gaming notebooks and now some of their desktop’s pcs.

The products are super cool. They have many fans with RGB colours and their cases are also quite magic.

Have a look at the front of this case. It shows the LEDs reflecting in a way that simulates a deeper box. The square format of the other boxes surrounded by glass-walls is also striking good.

They are very nice products but are not easy to photograph. I had to balance the black surfaces, colourful lights, rotating fans, transparent and reflective surfaces all in a single product shot. I want to show the internal part without letting the reflections of the glass surfaces to interfere and at the same time show a bit of those reflection to show that the surface is glass. I want to show the vibrant multi-colour fans and at the same time capture their movement. I am very proud of the results. Click on the photos to see them larger.

You can find these products in many retail stores such as Harvey Norman. Search for Infinity Desktop Gaming Pcs. One of these products code is: Infinity XT370 R7-3700X/16GB-RGB/512GB SSD

I am (Jose Aguiar) a Melbourne commercial professional photographer and have done these photos in our studio in Wantirna South. The client joined us during parts of the session via video calls.

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Multiple products and angles.

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Infinity Desktop gaming computer - Product photography for e-commerce site EN42272 Front Top fan replaced
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More gaming pcs

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What an interesting product it is! A mat and pillow to use for relaxing after yoga or other exercises or to reduce stress, meditate or simply relaxation. 

It is made of natural coconut fibres, linen and cotton. Have a look at this picture of the fibres. I carefully placed the light to show the texture of the materials.

Jose Aguiar photographed the product in our studio in Wantirna South using the professional model Latonya Wigginton. She is a great model, super fit and flexible. The client followed parts of the session via a video call.

You will find here a series of close-ups of the flowers, the mat and its uses.

This project was well planned with the client and the photos show well the product's quality. 

When the advertising photo is good, you do not need text to explain it. I think each of these photos has a clear message and the collection tells well the story of the product.

You can buy one on Amazon Australia. Search for "bezen acupressure mat" and you will find it.

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This is a very nice water bottle that fits one gallon (3.7 litres) of water but the part that I like best is the marks with the hours of the day. It helps you keep track of the amount of water you have had during the day.

I always try to have each product photo with a single and clear message. There are photos that tell you about the shape of the bottle, others about the large opening, others on how they are useful on different places and occasions. 

There are many lifestyle images on Amazon and other sites that include too much of the environment that they want to create. It creates distractions from the product. When you ask yourself "what is the photo about", and your answer does not start with "the product on...", you probably included too many elements. 

I prefer lifestyle photos that include only one or two props and backgrounds that indicate where the product is used. Every time we add a new element on the photo, we share the photo area with one more item and it reduces the power of the main product.

These photos are a good example of how we can show all features and a few nice uses of the product with quality and believability.

The commercial photographer Jose Aguiar APP M.Photog photographed this product on our studio in Wantirna South.

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Sometimes the client has already a good number of photos and is selling well on Amazon, eBay, Catch and other on-line shops and may need only a few extra special photos to complete the set.

This was the case with this client. We worked on a nice clean main photo without props and a couple of main feature lifestyle photos.

The use of a small panda hiding inside the bag made the image extra special and fun.    

Photos were done by the commercial photographer Jose Aguiar APP M.Photog.

Jose is an Accredited professional photographer from AIPP.

Click on the photos to enlarge them. Please leave a comment and share. 

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The main object of an advertising photo is to help with selling the product. We want to show the best characteristics of the products and their quality but for cosmetics and health products, we need the photos to be true.

The product photos need to show to the client that what they are buying and will use on their body is of quality. They need to trust the company and the product. The photos need to be a believable representation of the product.

I do not recommend to remove all reflections of bottles and to remove the background of all products and definitely I do not recommend artificial shadows and fake reflections.

If the consumer thinks that it is too retouched and many products are, they may not trust your product and your company as much. 

I think these photos show well the quality of the products and very nice lifestyle photos.

Photos by the professional photographer Jose Aguiar APP M.Photog.

Click on the photos to see them larger. Please leave a comment. 

If you need Product Photographycontact us.

 

Body Scope Lifestyle Skin Wash on marble with leaves - Advertising product photography for website
Body Scope Two Pack - Advertising product photo for website
Body Scope hand & Body Lotion Single - Advertising product photography for website
Body Scope Skin Wash single - Advertising product photography for website
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Crayola Scribble Scrubbie group for box - Product photography sample

Colouring books, markers and toys product photography

Superbrand, super quality and superheroes. Lots of fun!

Scribble Scrubbie Super Set Group - Product photography for website

I am very proud and happy to be one of the photographers of such iconic quality brand. 

These products are so full of happiness, colour and fun. During these lockdown times, a great option for family quality time. 

Technically the control of shadows, contrast and saturation is super important to give the volume and excitement the products need.

The marketing team at Crayola Australia is great. I love their detailed briefs and support.

These photos are a small collection of 7 photography projects to this client done by the professional photographer Jose Aguiar APP M.Photog.

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Trex Giant colouring Pages Front View - Product photography for e-commerce
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Giant Coloring Pages Frozen II front and pages - Books and publication product photography sample
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Ultramount Ultra252W Optoma UHD60 Black - Technical product photo

Projector mounts and speaker stands product photography for website

Great quality Australian made product photographed in our studio.

Ad Astra roof bracket for speaker and projectors - Sample of product photography

UltraMount and Ad Astra are the brand names of these Australian made technical products. They design and produce projector's supports, hi-fi speaker's stands and many other similar products. 

They have a specific model for each projector and clever ceiling support. Have a look at the animation (slide show) of the support.

Search for "Ultramount" on your browser to see all models and to get in contact with them.  

We have photographed for UltraMount a few times and these are a small selection.

The photographer was Jose Aguiar APP M.Photog.

Click on the photos to see them larger. Please leave a comment. 

If you need Product Photographycontact us.

 

Four images' animation. Click on image to see it larger

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Large reflective products photography on client's location

BBQSRUS BBQ main DF Product Photography Sample

We decided to do this job on the client's warehouse because of the large number of products and its sizes. We transported our studio lights and reflectors including the computer and large monitor to inspect and select the photos with the client.   

It was a very busy day and thanks to the warehouse support team that unpacked, cleaned and moved the items around, we managed to photograph all that was planned.

Large items with large reflective areas are difficult to photograph for many reasons. The amount of light on one area of the product needs to be balanced with the other one. The reflections need to exist but cannot be too strong or with a shape that distracts from the product itself. 

We used 5 or 6 studio flashes and large diffusers. We used large whiteboards to control the top and front reflections. 

We connected the camera into a computer and a large screen (Tethering shooting) to be sure that we have done all photos required. It gives the client and us confidence that we have the images we need.

This project was photographed and retouched by the professional photographer Jose Aguiar APP M.Photog.

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BBQSRUS Main BBQ single TR2 Product Photography Sample
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Cubby Midi_Pitched_Rec_9_Shut Product photography for website

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Castle Cubby-Group 1 - Advertising photo for website

This is a job from last year but did not have time to publish before.

We photographed these fantastic cubby houses inside the client's warehouse. It was a full day shooting to photograph all models with all accessories in a couple of angles.

We carried 5 or 6 studio flashes and multiple backgrounds and reflectors to be able to properly spread the light on all places required.

In order to be sure that we have done all photos required, we connected the camera into a computer and a large screen. 

It was great to photograph these products. A big thank you for the warehouse support team that installed and removed many accessories during the day.

These photos were done by the professional photographer Jose Aguiar APP M.Photog.

Click on the photos to see them larger. Please leave a comment. 

If you need Product Photographycontact us.

 

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Other photos of the products showing the accessories - Click to see the larger.

Other Products

Click on the image to see all the details.

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Lifestyle advertising photos for Amazon of a water infuser

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This is a job from last year but we could not publish them until now. The client asked to keep them out of the site until their marketing activities produced the results they need. We have now received approval to show them.

This product is very well designed and of high quality and it was a great success when launched on Amazon.

It was great to photograph this product. It is not a simple product. It has reflections, textures and transparency areas. It has natural stones, stainless steel parts, paper, plastic, cloth and we had to balance it all. I am very proud of the results. Let me know what you think.

I (Jose Aguiar APP M.Photog), photographed it our studio in Wantirna South, Melbourne

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Water Infuser Group photo Main Amazon photo. Sample of advertising photography.

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Ultura Infuser with Tea inside - Sample of product in use

Other important features of the product

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I love lifestyle photos and, if it has a baby, it is even better.

This product is a baby pillow that is shaped to prevent the baby head to get flat. It is done with natural latex and it is very soft and nice.

Amazon requires the advertisers to use a photo on a white background as the main photo and does not allow any ad-on text or props.  This client has a few photos that comply with Amazon requirements for the main photo. This was important because the client could compare the performance of the different main photo and see which one gets more clicks. 

I believe that each photo needs to tell a message and a single and clear message. It can be "see my shape" or "see how soft I am" or "see how your baby will feel".  I think we achieved this here.

These photos were done by Jose Aguiar APP M.Photog in the studio in Wantirna South, Melbourne

Click on the photos to see them larger. Please leave a comment. 

If you need Product Photographycontact us.

 

Baby Pillow with box_- Advertising product photography for Amazon

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Click on the image to see all the details.

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Bar and Barrel Wine stopper Serving red wine. Product photography for Amazon.

Product photography for Amazon and Website of Wine Cooler and Pourer

Product advertising photos of a new and fantastic product.

Lifestyle photography for Amazon of a gift box of a wine cooler, poorer and stopper.

Bar and Barrel Wine stopper Main product with box. E-commerce product phtoography.

This was the second job for the same client and it is an great feeling when we have the client returning for more. 

This was an advertising photography job to be use on Amazon e-commerce. It was photographed in our studio in Melbourne by Jose Aguiar.

This product is very innovative. The stainless-steel tube you put on the fridge and when it is time for a cup of wine, you take it from the fridge and cups and ice cubes are great and the box is super cool and very well produced. 

There are many challenges when photographing transparent and reflective products and this one is reflective, round and needs to be inside a wine bottle. The balance between reflections and transparencies areas, shadows and highlights need to be real and nice. I think the results are quite good.   

We also had to show the quality of the box. The box is made of black paper with matt and low sheen area with engravings and writing.  

All the photos including the lifestyle ones were done in our studio in Wantirna South (Melbourne).

These products are already available in Amazon Australia. Search for "Wine Chiller Stick, Stainless Steel Wine Bottle Cooler with Aerator, Pourer and Stopper". 

If you need a product photographer in Melbourne, contact us.

Click on the photos to see them larger. Please enjoy and leave a comment. 

 

 

Bar and Barrel Wine stopper Full botle and glass of white wine
Bar and Barrel Wine stopper Full botle and glass of white wine - Product photography in studio sample
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