Cambo Actus movements 00777_Cameras and lenses

More quality images with medium format and 100 megapixels camera and lenses

It is now close to 3 months since I am using more and more the new Fujifilm GFX 100s camera and a range of GFX lenses and adapters. This article will tell you about the new equipment and what I used them for.

Some 35 years ago, when I started photographing professionally, while still living in Brazil, another professional photographer told me that we should do anything to improve the quality of our image. He said It does not matter how you do it, even If you need to kill or steal, do it. Haha. I would not go as far as killing or stealing to buy a new lens or camera but I agree that we need to try to improve our images always. I prefer to invest more in elements that are directly linked to image capturing, that are lenses and camera body and less on flashes, bags and accessories.

With the development of the digital camera's sensors, you can now see very clearly that some lenses that were very good when you used on a 20-megapixel sensor show problems when used on a 50 or 100-megapixel camera. Do we need all this resolution?

When a client commissions me to take a picture of a person, product or place, they normally tell me where they will use it. Most of the time they end up on a website or on small market printing material. The clients have never complained that my images do not have sufficient resolution but I know how important it is to have good, sharp, large images we can crop and get all details we need. Some clients that asked for images for the web end up printing large banners and displays. The changes from 20 megapixels to 50 megapixels to 100 megapixels were not asked by any client, they are driven by the constant desire to improve the image quality and to deliver a better product to the clients.

When I moved from 23 Megapixels to 50 Megapixels, I wrote an article explaining the advantages. You can read this article here.

This photo (click to see larger) shows almost all the cameras and lenses we have. We used a Canon 5DS (50 MegaPixel) and a tilt-n-shift Canon 90 mm lens to photograph the other cameras and lenses.

Fujifim blackmagic and Canon Lenses and cameras_Cameras and lenses
Fujifilm Blackmagic and Canon Lenses and cameras_Cameras and lenses

There are 4 cameras in this picture, the Fujifilm 100s, a Canon 5D MK3, a video camera Blackmagic production 4K and a technical view camera from Cambo. I used a Canon 5DS to take this picture.

All these cameras can be used for filming. The video quality captured by the Blackmagic production 4K that records in 4K Raw on a super 35 sensor using Canon EF lenses is quite special. The Fujifilm 100s is also a super good video camera with constant focus, great low light sensibility and a great 4K medium format sensor. The Cambo camera is also great for filming when correcting the perspective of buildings and rooms is important.

The selection of the "correct" or "best" lens for each condition is subjective. I believe the lens selection is much more than simply trying to frame everything or to close up on something. This is the main reason why we need so many lenses. Some are quite specialized types such as the super wide angles, the macro lenses, the perspective correction lenses and adaptors.

These are the new medium format Fujifilm and Cambo cameras and lenses that allow us to capture with resolution from 100 to 400 megapixels (pixel shift).

Fujifilm gear_Cameras and lenses
Fujifilm gear_Cameras and lenses

From left to right:

  • Super wide angle 23mm that is great for architecture, realestate and interiors.
  • Macro 120mm for product photography, close-ups on features on products and also a very good portrait lens.
  • Medium zoom 45-100mm is super flexible for architecture, large products, travel and fashion.
  • Tele-zoom 100-200 is my most used lens. It is great for product shots and portraits. I love it for architecture details and landscapes.
  • The tele 250mm is a heavy but super good lens. I use it on portraits and product photos when I want a bit of compression.
  • Actus 90mm (lens on the Cambo camera) is a great lens for product photos of medium and large products.
  • Actus 15mm (lense on the far right) is wonderful for architecture, realestate and on small rooms.
  • Macro extension tube 45mm is used when we need to go super close for a super macro photo. I use this extension on the Cambo camera to get more of the products in focus, even on super macro conditions.
  • Techart EF-GFX converter is to use Canon EF lenses on the Fujifilm 100s. Not all Canon EF lenses would have an image circle and quality that can be used on the Fujifilm 100s body.

1 - Sensor size and resolution

The image quality of modern sensors is incredible. The companies are packing more and more pixels on small sensors but there is always a trade-off in every area. The decision to invest in a medium format camera is to get more quality and higher resolution, great and accurate colours, low noise, great dynamic range.

This is a comparison of the size of the sensors:

Sensor sizes
Sensor sizes

The Canon cameras 5D MK 3 and 5Ds are all full-frame cameras.

This shows a crop of a portrait, so you can see the amount of detail that is captured by this new camera. (click to see it larger)

Andjela Matijas 00224-Model Portfolio Photography
Andjela Matijas 00224-Model Portfolio Photography

Andjela Matijas 00224-Model Portfolio Photography 1
Andjela Matijas 00224-Model Portfolio Photography 1

2 - Correcting perspective and improving focus with tilt-n-shift lenses

Tilf and Shift movements Cameras and lenses
Tilt and Shift movements - Cameras and lenses

This is one special Canon lens the tilt-n-shift 24mm (TS-E 24mm). It is a great lens for architecture and interiors. I also use a TS-E 90mm that is a 90mm manual lens that is great for product photography.

You can play with the focal planes of the lens allowing you to increase or decrease the area in focus, correct perspective on buildings, photograph items on difficult angles and create panoramic and higher pixel composites.

These are the tilt movements of the lens and are very handy to have selective areas in focus. Great for product photography.

Tilf and Shift movements 00798_Cameras and lenses
Tilt and Shift movements - Cameras and lenses
Tilf and Shift movements 00796_Cameras and lenses
Tilt and Shift movements - Cameras and lenses

The shift movement is used to be able to photograph large objects such as buildings with fewer perspective distortions.

Tilt and Shift movements - Cameras and lenses
Tilt and Shift movements - Cameras and lenses
Tilt and Shift movements - Cameras and lenses
Tilt and Shift movements - Cameras and lenses

We can also rotate the lens and change the focal plane at an angle.

Tilt and Shift movements - Cameras and lenses
Tilt and Shift movements - Cameras and lenses

2 - The movements of a technical view camera - Cambo Actus GFX

The focus is achieved by increasing or decreasing the distance between the camera body and the lens.

Cambo Actus movements - Cameras and lenses
Cambo Actus movements - Cameras and lenses
Cambo Actus movements - Cameras and lenses
Cambo Actus movements - Cameras and lenses

With a technical view camera, you can not only tilt and shift the lens plane but also rotate, shift and tilt the backplane (camera body) as well. It allows for a more precise adjustment for perspective and focuses area improvement.

These are some of the movements (Click to see them larger):

Cambo Actus movements lens tilting - Cameras and lenses
Cambo Actus movements lens tilting
Cambo Actus movements lens tilting
Cambo Actus movements lens tilting
Cambo Actus movements lens tilting
Cambo Actus movements lens tilting
Cambo Actus movements camera plan shift
Cambo Actus movements camera plane shift
Cambo Actus movements camera plan shift
Cambo Actus movements camera plane shift
Cambo Actus movements camera plan shift
Cambo Actus movements camera plane shift
Cambo Actus movements lens rotation
Cambo Actus movements lens rotation
Cambo Actus movements lens rotation
Cambo Actus movements lens rotation

3 - Storing lenses and cameras - Humidity control

With many cameras and lenses, we invested in a cabinet that has a de-humidifier to keep all equipment in perfect optical shape. Humidity and dust are not good for the lenses and sensors.

Gear cabinet with humidity control- Cameras and lenses
Gear cabinet with humidity control- Cameras and lenses

Thank you for reading and send me your comments and questions.

Daughter Blanket - Advertising Product Photography

Amazon Advertising photography of a special blanket

This product was also designed in Australia. It is super soft and large but the best is probably the message it has. It is a great way for a mother or father to say "I love you" to a daughter.

We photographed this product with the help of Georgia that is a professional model. We have photographed her in a couple of other jobs.

The client is a very experienced Amazon seller and knows the importance of good real detailed real photos. The client participated a lot on the planning and shooting day. It was a pleasure to have Anekha's team here in the studio.

You can see the product on Amazon. Copy and paste this address.

"https://www.amazon.com/Anekha-Daughter-Blanket-Gorgeous-Occasions/dp/B096R8V2M4"

These photos were done in our studio in Wantirna South - Melbourne by Jose Aguiar APP M.Photog.

Click on the images to see them larger. Please leave a comment and share. 

Daughter Blanket - Advertising Product Photography
Daughter Blanket - Advertising Product Photography

Read more about Product Photography and contact us.

Daughter Blanket Main - Advertising Product Photography
Daughter Blanket Main - Advertising Product Photography
Daughter Blanket - Advertising Product Photography
Daughter Blanket - Advertising Product Photography
Daughter Blanket - Advertising Product Photography
Daughter Blanket - Advertising Product Photography
Advertising Product Photography
Advertising Product Photography

Daughter Blanket - Advertising Product Photography
Daughter Blanket - Advertising Product Photography


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Notnodi carry by strap-Advertising Product Photography

Advertising photography of a new travel pillow

This product was designed in Australia and is available on the site Kickstarter. Just search for "Notnodi" and you will find it.

As with all really new designs, we had to create a sequence of photos and a few videos to properly show the features of the product and how to use it.

There are multiple ways of adjusting the headbands, the size of the back support and the folding for storage. In order to explain them, we used animations and short videos.

It was a pleasure to have the team from Notinodi in the studio. It was a long shooting day but the result was very good.

These photos were done by Jose Aguiar that is the main photographer at Zoom Studio.

Click on the images to see them larger. Please leave a comment and share. 

Notnodi Rolled front side view-Advertising Product Photography
Notnodi Rolled front side view-Advertising Product Photography

Read more about Product Photography and contact us.

Notnodi on travel case-Advertising Product Photography
Notnodi on travel case-Advertising Product Photography
Model taking mask from pocket-Advertising Product Photography
Model taking mask from pocket-Advertising Product Photography
Closeup of velcrom-Advertising Product Photography
Closeup of velcrom-Advertising Product Photography
Model with headband 5-Advertising Product Photography
The model with headband 5-Advertising Product Photography
Model with headband 4-Advertising Product Photography
The model with headband 4-Advertising Product Photography
Model with headband 1-Advertising Product Photography
The model with headband 1-Advertising Product Photography
Model with headband 2-Advertising Product Photography
The model with headband 2-Advertising Product Photography

Model with headband 6-Advertising Product Photography
The model with headband 6-Advertising Product Photography
NotNodi - Advertising Product Photography
NotNodi - Advertising Product Photography
Model standing with product in head Step 5-Advertising Product Photography
Model standing with product in head Step 5-Advertising Product Photography
Notnodi Open full-Advertising Product Photography
Notnodi Open full-Advertising Product Photography
Notnodi open half folded-Advertising Product Photography
Notnodi open half folded-Advertising Product Photography

Notnodi with pen - Advertising Product Photography
Notnodi with pen - Advertising Product Photography

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White AF blue light device Advertising product photography

Teeth Whitening advertising product photography for website

These products were interesting to photograph. They have reflections, lights, a lot of transparency and are black and white. I had to try a series of angles for the main lights and balance the filling light to get just the right amount of shadows.

I did not know how the product works and it is quite interesting. You place the mouthpieces on a warm cup of water and they will become soft and malleable. You then place them in your mouth to create a personalized mould where the whitening gel will be placed.

You put the moulds in your mouth and light the device. The blue light reacts to the gel and makes your teeth whiter.

It was a pleasure to have the team of WhiteAF in the studio. Search for "White AF Whitening teeth" and you will find the site where you can buy it.

Photos were by Jose Aguiar that photograph at Zoom Studio located in Wantirna South - Melbourne - Australia.

Click on the images to see them larger. Please leave a comment and share. 

White AF Group of product for Advertising product photography
White AF Group of product for Advertising product photography

Read more about Product Photography and contact us.

White AF gel application_Advertising product photography
White AF gel application_Advertising product photography
White AF Whitening travel pen _Product -Advertising product photography
White AF Whitening travel pen _Product -Advertising product photography

White AF travel pen Advertising product photography
White AF travel pen Advertising product photography
White AF kit with box Advertising product photography
White AF kit with box Advertising product photography

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Bags set of 10 and Colours Amazon product photography

Plastic folders for Amazon - Advertising product photography

I photograph a lot of products for clients to sell on Amazon all over the world. I have found them on Amazon USA, Canada, United Arabs, Singapore and Australia.

A lot of times clients ask for the same set of images as their competitors. They also ask if I can photoshop their products on other stock images. I prefer to do a bit better.

I believe that if you show well your product, the client will believe and will trust you and your brand. This trust leads to more sales and less complaining.

My style for product photos is to show them in full of detail, true colours and all important parts of the product in perfect focus. They are real. I like each photo with a single and strong message. Here you will find examples of these messages: - Available colours, sizes, capacity, storage, label and waterproof.

I often help clients in identifying which photos they really need based on their products most unique and important features.

Photos were done by me a commercial photographer based in Melbourne Australia. My name is Jose Aguiar. The studio is located in Wantirna South (30Km from Melbourne CBD).

Click on the images to see them larger. Please leave a comment and share. 

Bags A3 and A4 sizes Amazon product photography
Bags A3 and A4 sizes Amazon product photography

Note how we left the natural waves of the product to show. You see what the product is. You buy knowing what you will receive.

Bags rolled Amazon product photography
Bags rolled Amazon product photography

Read more about Product Photography and contact us.

Bag with kits arts Amazon product photography
Bag with kits arts Amazon product photography

You have details, texture, volume, shine areas and dark areas.

Bag with office objects Amazon product photography
Bag with office objects Amazon product photography

Showing one key feature of the product on each photo.

Bag with water Amazon product photography
Bag with water Amazon product photography
Bag Tag holder Amazon product photography
Bag Tag holder Amazon product photography

Other articles

Remote shooting touch screen

ASUS ProArt Display PA148CTV test in a commercial studio

I received the ASUS ProArt PA148CTV screen from ASUS Australia to use and test for a couple of weeks and give my opinion regarding the product and its use in a commercial advertising photography studio. If you are not interested in all details you can jump and read my conclusions at the end of the article.

I identified 3 areas where the monitor could be very useful for my work.

  1. As an extra screen close to the camera and product when tethering in Capture One.
  2. As the main screen on a location also tethering with Capture One (or Lightroom)
  3. As a video monitor when filming.

To read all technical specs of the monitor, click on this image:

Asus Website
ASUS Website

Let's go to each of the specific uses:

1 - As an extra screen close to the camera and product when tethering in Capture One or Lightroom.

There are many advantages of photographing with the camera directly connected into a computer (Tethering) and the most important is to be able to inspect well the composition, exposure, colour and focus.

This is my current studio setting:

Large screen and keyboard
Large screen and keyboard

I use this large screen attached to a small computer, a small wireless keyboard and a mouse. This stand has wheels and I can move it around the studio when shooting but it is heavy and not really mobile.

My workflow goes like this: Place product on the table, adjust camera and lights, shoot. Walk back to inspect results on the large screen. Walk back adjust, shoot, back to screen. Walk back and forth until it is perfect.

With the ASUS as a second screen, the time and walking have reduced. This is how it looks like as a second screen closer to the product.

Two screens connected
Two screens connected

As you can see, both screens are connected to the same computer as an extended desktop. In this test, I was using a short HDMI video cable and the product is close to the main screen. You can have a long HDMI cable for extra flexibility.

What I love about the screen:

Good resolution, sharp, good colour but the best is IT IS TOUCH SCREEN!

Seriously, it is fantastic to be able to do what you need directly in the screen.

Image zoom touch screen
Image zoom touch screen

Zoom in and inspect focus and exposure. In this picture, I have the focus mask and exposure warning on.

Remote shooting touch screen
Remote shooting touch screen

And you can change the camera settings and fire directly on the screen.

This next image shows the small PC with the Tethered cable (orange) connected, the monitor on a standard light stand and the PC in a clamp attached to the same light stand. Note that the screen is non-reflective and very comfortable to use.

Small computer and screen on Light stand
Small computer and screen on light stand

Extended desktop, touch-screen settings and how it all works

It took me a few hours testing and researching to find out how to get the two screens to work well together.

The two screens have different native resolutions, the larger Benq is a 4K screen and ASUS is Full HD. I did not want to reduce the resolution of the large screen, so the solution was to extend the desktop to both monitors.

Extended desktop

Extended desktop

The monitor started showing the extended desktop on the correct resolution but for the touch screen to work, we need to tell Windows which screen has the touching capability.

This is done by adjusting the "tablet PC Settings" and clicking Setup.

Tablet PC touch screen setting
Tablet PC touch screen setting

It will show the following message on each screen, one at a time. You press "enter" or touch the screen to select the one with the touching capabilities.

Touch screen identification
Touch screen identification

USB C Cable - Video and Touching functionality

The monitor sends the touching screen information to the PC via a USB cable. The video signal goes normally with the HDMI but with my PC, it all goes with the USB-C. So, only one cable can supply the video signal as well as the mouse movement signal.

This small PC I am using inside the studio is an Intel NUC, formally called "Skull Canyon". It is very good and fast.

Preparing Capture One for a second monitor.

Capture One has a "Dual Screen" mode but I found it not to be a good solution here. It spreads the panels over two screens and this is not what I need. I want the main large monitor to show all the normal Capture One tools and panels while the second smaller screen to have only some of the tools.

I need a viewer where I can zoom in on the image and inspect it well, a panel with a histogram and a panel with the camera adjustments.

This is how I did on Capture One. First I created a new Viewer (Windows + Viewer) or F10.

Extra View panel
Extra View panel

I moved the new viewer to the ASUS monitor. You can create as many floating tools as you need and move them to the ASUS monitor.

Duplicaing panels for extra screen
Panels for extra screen

Of all tools that you may float and have on the extra monitor, I selected the Camera and the Exposure Evaluation tools. They are the two most important to me. The following image shows how I am using the monitor. Note that the viewer has only two tools and was customized with the Focus Mark and Expo Warning.

View on Asus Capture One
View on ASUS Capture One

Canon and Fujifilm Cameras X Capture One and Lightroom

I have used Canon cameras (5Ds) and Lightroom for many years and most recently I have started using the Fujifilm GFX 100s and Capture One Pro.

I can talk about the advantages and differences between the cameras and these two great products when capturing images but not in this article. Here I just want to say a few things that are relevant while using the monitor as a second screen.

Capture One and Lightroom normally work a lot better with Canon cameras while tethering. The Live View of Capture One using a Canon camera is close to "perfect". Responsive, full of options and a great pleasure to use. The Live View (CO and Lightroom) for the Fujifilm GFX100s do not work that well. You cannot fire or adjust the camera while on Live View.

I am not saying that it is all perfect with a Canon and not good with Fujifilm. There are things that Capture One communicates better with a Canon camera but there are others that Fujifilm does just as well or better.

This is just to say that if you use a Canon camera (I do not know anything about Nikon or other brands), you may have the Live View on the ASUS screen instead of the viewer as I have.

2 - As the main screen on a location also tethering with Capture One (or Lightroom)

There are times when we have to move out of the studio to a location but do not want to stop tethering and limit our capacity to judge the results on a large screen.

I have used wireless SD card transmitters, CamRanger wireless, laptops and even carried tables, monitors and computers to warehouses, hotels, restaurants and factories. All these options have their advantages and work well but this touch screen creates a very nice, small, light and reliable solution.

The studio computer is very small and light. It is currently attached to the light stand using a clamp with a flexible arm. If you want to have something more permanent, I suggest a double-stick tape and place the computer on the back of the monitor.

It is very easy and fast to move from the studio to a location. All I need to do is to remove the tethering cable from the PC and the HDMI cable from the large screen. It makes for a super-light, fully portable set to take anywhere that has electricity. No need to transfer files in any way. It is just like if you were working in the studio.

When you are back in the studio, no need to transfer anything. It is all on the same computer.

Have a look at these photos where I was photographing using only the ASUS screen.

On-location tethering
On-location tethering

Note the PC with the flexible arm and clamp. A "flexible" solution but works.

On-location tethered
On-location tethering

PC connected to the camera and the monitor.

On-location tethered
On-location tethering

It shows the main screen of Capture One on the ASUS monitor with all your tools on the right place.

In this configuration, I can still have the Capture One "Capture Pilot" server running and the client can see what I am photographing on an iPad/Web/Phone. It does not require any other WiFi software.

I think this solution is better than a notebook because of its price, performance, flexibility and ease of use. You would need a quite good notebook to have the same processing power, hard disk and memory as this small PC. It is easier to move around, it is well secured on the light stand and no need for a keyboard, mouse/mousepad or a table/support for the notebook. You can fit it in a very small place and it is light and powerful. The only disadvantage is that this configuration does not run on batteries.

3 - As a video monitor when filming.

It is not a surprise that the ASUS PA148CTV works very well as a video monitor.

My Fujifilm GFX 100s camera has a micro-HDMI video out and the ASUS PA148CTV also uses this as a video-in port. I used a relatively long (close to 2 meters) cable. It is in fact, for this camera, I used two cables. One is a micro-HDMI to a Female HDMI small cable and the other was a micro-HDMI and a full-size HDMI longer cable. Sometimes we need to place the camera in hard-to-reach places and have a long cable helps.

There are many small video recorders such as the Atomos range that are great. They are an almost required tool for many video producers. This ASUS screen can be used as a larger monitor attached to a recorder or directly connected to the HDMI output of the camera when the main recording is taking place inside the camera. In both cases, its colour quality and precision are very important.

Filming products and monitoring on ASUS

With the Fujifilm GFX100s, you can select the film simulation or the Log type you want to have on the memory card and on the HDMI output port. You can have the HDMI port set to output the video with a Velvia film simulation or any of the 10+ other looks while on the card you record on a low saturation and low contrast (better for colour grading) log-based file.

Focus and Color checking with ASUS

It can also be used to compare each film simulation mode and decide which one is better for a scene. The ASUS screen is of very high image quality, sharp, excellent colour sRGB reproduction and calibrated. A good monitor is very important when filming.

Conclusions

ASUS PA148CTV is light, has good resolution, mat finish (low reflection), great colour rendering, well built, easy to use and adjust. It has a nice support flap on the back for desktop use with plenty of working angles. It comes with a nice padded pouch for transportation as well. All of these are great but for me, what makes it very special is that you can mount it on a light stand or tripod and it is a touch screen.

It can be used as the main screen on light and portable capturing computers for tethering shooting or as a second screen closer to the shooting area. The touch screen allows you to inspect the images well, adjust the camera and all controls fast and easy.

It is also a very nice screen to monitor your video production.

I did not know I needed one but now I want one.

Please send me your comments and questions. Thank you.

Releeph Cream Solo Cap off front view_Advertising product photography

Sleeping helping cream and mask advertising product photography

This was another very technical and interesting product photography job. The product itself is of very high quality. The client has designed a very good looking product. The box, the container, the logo the mask all look so nice! A premium product for sure.

We decided to have soft but defined shadows while showing the reflective surfaces and the fine texture of the fabric. I hope you enjoy the reflections and transparencies as well.

These are really high quality products and if you want know more, please please serach for "Releeph".

Photos were taken by the commercial photographer Jose Aguiar @ Zoom Studio in Wantirna South.

Click on the images to see them larger. Please leave a comment and share. 

Releeph Couple Pack Main Group_Advertising product photography
Releeph Couple Pack Main Group_Advertising product photography

Read more about Product Photography and contact us.

Releeph couple in the box closeup Rosed V4_Advertising product photography
Releeph couple in the box closeup Rosed V4_Advertising product photography

Relleph Cream Solo inside box no plastic cover_Advertising product photography
Relleph Cream Solo inside box no plastic cover_Advertising product photography
Releeph Mask inside box_Advertising product photography
Releeph Mask inside box_Advertising product photography
Releeph Mask Solo main front view_Advertising product photography
Releeph Mask Solo main front view_Advertising product photography

Other articles

ZooZoo Printing Premium 1_Commercial Advertising Product Photography

Business cards advertising product photography

This was a small job in the number of photos selected but a big job on creativity and in persuit of quality. The cards from Zoo Zoo are of great quality. The objective here was to show well their sample cards pack.

The premium cards have interesting reflective surfaces and the leaflet where the cards are attached, is also very interesting and full of colours. I decided to be bold on the background colours as well.

The orange background was lit with crossing hard lights to create exiting highlights and dramatic shadows. These cards are not boring, so the background joins the party.

The other cards samples have a variety of paper types, shapes and we decided to show them over a texturized fine art paper. We included this photo here, please click to see it larger and enjoy the texture of the items.

I loved the quality of this cards and if you want to contact them, please serach for Zoo Zoo Printing.

Photos were by Jose Aguiar. Zoom Studio is located in Wantirna South (30Km from Melbourne CBD).

Click on the images to see them larger. Please leave a comment and share. 

ZooZoo Printing Premium Commercial Advertising Product Photography
ZooZoo Printing Premium 1_Commercial Advertising Product Photography

Read more about Product Photography and contact us.

ZooZoo Printing 360 cards_Commercial Advertising Product Photography
ZooZoo Printing 360 cards_Commercial Advertising Product Photography
ZooZoo Printing Premium Commercial Advertising Product Photography
ZooZoo Printing Premium Commercial Advertising Product Photography


Pages: 1 2

Good Riddance lifestyle on fine art paper _Commercial Advertising Product Photography

Insect repellent creams and candles - advertising product photography

I have photographed for this client a few times before. They are a small company based in Melbourne that developed a range of products that are natural, of great quality, smell great and really works. I have tested them myself and are first on my travelling bag. Mainly when we go to tropical places like Brazil and Vietnam.

I do not want to talk about the products here as you can google the product name and find all information there. The name is "Good Riddance". I want to say is that the owner of this company Jeannie Lynch is a very good and hard-working person and developed these great products. Proudly developed and produced in Australia.

When I started this business some 10 years ago, my aim was to produce only very high-quality images. I still believe that only very high-quality images would convince the client that the product is real and true. Building trust with your clients is super important for me as a business person and I suggest this for my clients as well. By producing real highly detailed product photos, the visitors of the site would trust what they see and will trust your brand and company.

I hope you enjoy the natural true shadows, reflections and texture of these photos. They are real.

Photos were done by me a commercial photographer. My name is Jose Aguiar. The studio is located in Wantirna South (30Km from Melbourne CBD).

Click on the images to see them larger. Please leave a comment and share. 

Good Riddance Candle single front Open With Flame - Product photography
Good Riddance Candle single front Open With Flame - Product photography

Single products look great without the background. They still look very real without any distracting elements.

Group photos look great with natural shadows.

Good Riddance Package - Product Photography
Good Riddance Package - Product Photography

Note the yellow lighting that the candle cast on the side of the bottle. Super nice!

Read more about Product Photography and contact us.

Good Riddance Pack 2 Ultimat Pack Square view - Product Photography
Good Riddance Pack 2 Ultimat Pack Square view - Product Photography

Details, texture, volume, shine areas, dark areas and edges. You can have it all!

Good Riddance Tropical 100ml single front on Commercial Advertising Product Photography
Good Riddance Tropical 100ml single front on Commercial Advertising Product Photography

Good Riddance Lifestyle over timber boards - Commercial Advertising Product Photography
Good Riddance Lifestyle over timber boards - Commercial Advertising Product Photography
Good Riddance lifestyle timber and sand - Commercial Advertising Product Photography
Good Riddance lifestyle timber and sand - Commercial Advertising Product Photography

Other articles

Dog Watch Cargo Mirror Front full view 068

Cargo monitoring mirror - Lifestyle advertising photography

This is a true and new Australian invention. In fact it was invented in Melbourne to solve a real problem.

Dog-Watch-Cargo-Mirror-Front-full-view-068-With-image-added

Most tradespersons carry some material on the top or back of their truck and the driver can not see the cargo.

This is a simple but very useful product allowing the driver to monitor the cargo and identify if any of the holding straps are becoming loose or anything else is affecting the cargo.

It is very well designed with the sucking cups and the top mirror rotating and swinging to adjust to cars bonnet angles.

If you want to read more and buy it, please search for "cargo watchdog" or copy and paste this address: https://www.cargowatchdog.com.au/

The photography project was divided into two parts, one inside the studio and the other lifestyle photos were done outside. We used a tradies truck with real cargo. So, what you see in these photos are all real.

Photos were done by the commercial photographer Jose Aguiar. Our studio is located in Wantirna South (30Km from Melbourne CBD).

Click on the images to see them larger. Please leave a comment and share. 

Read more about Product Photography and contact us.

Dog Cargo Mirror with Hand removing mirror
Watch Dog Cargo Mirror with hand removing mirror
Dog-Watch-Cargo-Mirror-Closeup-locking-parts
Watch Dog Cargo Mirror Closeup locking parts

Watchdog Cargo Mirror on car side view
Watchdog Cargo Mirror on car side view
Watchdog Cargo Mirror on car showing cargo
Watchdog Cargo Mirror on car showing cargo

Other articles

Defrost plate with cheese and fruits on black

Defrost Plate - Amazon and lifestyle advertising product photography

Product in-use demonstrating its features and characteristics

Defrost plate closeup with hand on border

This is a product that I did not know exist. It is a high-quality aluminium plate that dissipates the cold of frozen food and defrosts it in a natural and fast way. It has the middle elevated, so any liquid from the food does not stay in contact with the food but moves to the edge.

It is very well designed and produced. You can purchase it from Amazon.

Search for "Amazon Maison & Beyond Family Size Defrosting Tray".

We suggest having a clear message for each photo. You may notice here that we showed the thickness of the plate adding a hand to give it a good idea of its thickness. The water on the edge tells about the elevated centre, the steaks tell about the family size of the plate and the party nibbles tell us of its multiple uses.

Photos by the commercial photographer Jose Aguiar

Click on the images to see than larger. Please leave a comment and share. 

Read more about Product Photography and contact us.

 

Action photos using water

Defrost plate with water falling
Defrost plate with water on side

Photos using food to demonstrate its use and size

Defrost plate with meat one over other on white background
Defrost plate with meet side by side on marble

Lighting to show the texture and shape of the product

Defrost plate Main Top side view on white background

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Bar and Barrel Wine stopper Serving red wine. Product photography for Amazon.

Product photography for Amazon and Website of Wine Cooler and Pourer

Product advertising photos of a new and fantastic product.

Lifestyle photography for Amazon of a gift box of a wine cooler, poorer and stopper.

Bar and Barrel Wine stopper Main product with box. E-commerce product phtoography.

This was the second job for the same client and it is an great feeling when we have the client returning for more. 

This was an advertising photography job to be use on Amazon e-commerce. It was photographed in our studio in Melbourne by Jose Aguiar.

This product is very innovative. The stainless-steel tube you put on the fridge and when it is time for a cup of wine, you take it from the fridge and cups and ice cubes are great and the box is super cool and very well produced. 

There are many challenges when photographing transparent and reflective products and this one is reflective, round and needs to be inside a wine bottle. The balance between reflections and transparencies areas, shadows and highlights need to be real and nice. I think the results are quite good.   

We also had to show the quality of the box. The box is made of black paper with matt and low sheen area with engravings and writing.  

All the photos including the lifestyle ones were done in our studio in Wantirna South (Melbourne).

These products are already available in Amazon Australia. Search for "Wine Chiller Stick, Stainless Steel Wine Bottle Cooler with Aerator, Pourer and Stopper". 

If you need a product photographer in Melbourne, contact us.

Click on the photos to see them larger. Please enjoy and leave a comment. 

 

 

Bar and Barrel Wine stopper Full botle and glass of white wine
Bar and Barrel Wine stopper Full botle and glass of white wine - Product photography in studio sample
Bar and Barrel Wine stopper closeup product in box
Bar and Barrel Wine stopper closeup of stopper
Bar and Barrel Wine stopper Lifestyle product of Barrel for Amazon e-commerce

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Commercial photography sample - Wantirna Club bar and client with wine

Commercial photography - Wantirna Club bristro, bar and food

Commercial photography for restaurants, bar and bistros

This is the second part of the article about the advertising photography work for Wantirna Club.

Here you can see photos from the bars, bristro, coffee area, food preparation area and some of their delicious food.

I would like to say a big thank you for the team from Wantirna Club that helps a lot on the preparation and execution of this project. A special thank you for Chris Grech, a great photographer that helped as my assistant on the day.

Read the other article here: /commercial-photography-wantirna-club-building/

I hope you enjoy the photos.

Click on the photos to see them larger. Please enjoy and leave a comment. 

If you need any photography or video production for your restaurant or bar, please contact us.

 

Commercial photography sample - Wantirna Club clients holding hands

Bars

Commercial Bar photography sample - serving beer
Commercial Bar photography sample - Beer taps
Commercial photography sample - Wantirna Bar 2
Commercial photography sample - Wantirna Bar 1

Bistro, restaurant and food preparation area

Commercial photography sample - Wantirna Club food preparation
Commercial photography sample - Wantirna bristro
Commercial photography sample - Wantirna Club Bristro wide view
Commercial photography sample - Wantirna Club food preparation area

Food items

Food photography sample - Food platers
Food photography sample - Food plater 6
Food photography sample - Food plater 2
Food photography sample - Food plater 1
Food photography sample - Food plater 5
Food photography sample - Food plater 8
Food photography sample - Food plater 3
Commercial photography sample - Wantirna Club front of building left side closer

Commercial photography - Wantirna Club building and rooms

Commercial and advertising photos of an iconic local club

Wantirna Club is located in Wantirna South and it is an iconic business. A place that all locals know and is a great place to have a drink, have dinner or lunch with family and friends. They also have rooms for hire for parties and business events.

This was a big job. It took us 4 days of shooting to get all we needed.

We photographed 7 internal areas, the external areas of the building and lifestyle photos using clients and models.

The clients helped a lot with the models and checking and selecting the photos. I photographed with the camera connected to an iPad so the client and my assistant had access to the photo seconds after the click. We used the iPad to select and adjust items, angles and lighting to get the results we want.

In order to reduce the amount of time and to disturb less the normal activities of the club, we had two sets of lights ready at any time. While we were working on a room, we had the next room partially prepared. We only used battery-powered studio flashes to be able to move them around fast.

You can see in this article a few of the photos of the building, meeting rooms, party rooms and bar area. There is another article about the food, food preparation area and the bistro.

I hope you enjoy the photos.

Click on the photos to see them larger. Please enjoy and leave a comment. 

If you need any commercial photography or video production, please contact us.

 

Commercial photography sample - Wantirna Club meeting room during meeting

Meeting and presentation rooms

Commercial photography sample - Wantirna Club meeting room empty room
Commercial photography sample - Wantirna Club meeting room oposite side
Commercial photography sample - Wantirna Club meeting room

External photos of building

Commercial photography sample - Wantirna Club front of building left side
Commercial photography sample - Wantirna Club front of building left side early night
Commercial photography sample - Wantirna Club front of building left side night

Party and reception room

Commercial photography sample - Wantirna Club party and Receptions room 2
Commercial photography sample - Wantirna Club party and Receptions room
Commercial photography sample - Wantirna Club Party decoration with champagne flute
Commercial photography sample - Wantirna Club entry area
Clio & Clea Model applying cream on face Sample of in-use cosmetic product photography

Argan oil and cleansing cream by Clio & Clea - Cosmetic photography for advertising

Cosmetic product on white-background and in-use

The client is introducing to Australia two new products and we had the privilege to photograph them. The pure argan oil can be used for the body, face and hair. The cleansing cream is designed to remove pollutants, excess oils and makeup of the face.

We invited the experienced model Kiara Green for the project. We wanted to show the colour and texture of the product as well as where and how it can be used. 

The products are already available and you can purchased them on-line on the clioandclea.com site.

https://clioandclea.com/products/my-everyday-hydrating-cleanser

https://clioandclea.com/products/clio-cleas-100-pure-cosmetic-argan-oil

I hope you enjoy the photos.

Click on the photos to see them larger. Please enjoy and leave a comment. 

If you need a product photographer in Melbournecontact us.

 

Clio & Clea a Drop of oil on face Sample of cosmetic product photography

Close-up product in use for advertising of cosmetic products

Clio & Clea a drop of oil on finger Sample of cosmetic product photography

The close-up photos show the colour and texture of the product. In this sample, you can see the colour of the oil and its effect on the skin of the model.

Others lifestyle / in-use cosmetic photos we prepared.

Clio & Clea Cream on finge Sample of cosmetic product photographyr
Clio & Clea Drop of oil in the hair Sample of cosmetic product photography
Clio & Clea The gold oil Sample of cosmetic product photography
Clio & Clea My Eveyday Cleanser Sample of cosmetic product photography

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Jera Travel Pillow Main Amazon image - Sample of product photography

Amazon product photography of travel pillow - Lifestyle photography for advertising

White background photography and lifestyle. Are they both important?

White background photography. We all need it.

The client is selling this product on Amazon US and Amazon Australia. It is a great product and I have used it on my last trip. Good size, soft fabric and light.

Amazon allows only a very limited number of photos, so the client decided to purchase one lifestyle photo and invest more on the photos with white background.

The photos with a white background or that have had their background removed, are great to show the product without any distraction. We use them to specify what is included in the purchase as in the case of the main photo (top of page) where it shows the bag, ear plugs and eye mask. It is also the best way to show the size of the product as you can see in this photo.

 

 

Jera Travel Pillow with measurements for Amazon website

Lifestyle photography. Why do they work?

Jera Travel Pillow Product in use by model while reading book - Lifestyle amazon product photography sample

This lifestyle photography was selected by the client. It shows very well how the product fits in a person. It also introduces the idea that the product can be used at home when relaxing and reading a book.

Other lifestyle photos we prepared.

These lifestyle photos show a clear connection of the product with the activities related to travelling. It shows how the product can be carried and be part of the action.

Jera Travel Pillow lifestyle travel photo sample
Jera Travel Pillow lifestyle adventure sample

These two lifestyle photos were done inside a car showing the use of the product during car trips.

It was a cold and raining afternoon as it is typical of a Melbourne winter. We want to create an early afternoon scene and a night scene. I positioned the flashes in a way to create the lighting as if coming from the internal car light. To create the night effect I used the high speed on the camera and flashes to overpower the sun. We left the windows wet as it gave us nice reflections. 

Click on the images to see them larger.

Jera travel pillow advertising photo of girl sleeping in car during day - Sample Amazon Product photography
Jera travel pillow advertising photo of girl sleeping in car during night - Sample Amazon Product photography.jpg

It was a pleasure to photograph for Jera. 

Search for "jera travel pillow" on Amazon and you will see the other photos and can purchase the product.

If you need a product photographer in Melbourne, contact us.

Click on the photos to see them larger. Please enjoy and leave a comment. 

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Pro Clean Glove Blue on hands - Product photography sample

Photography of products for clinics and labs - Product photography for Website and advertising

Gloves and plastic bags for health clinics and laboratories.

Advertising product photography for website

The client brought a series of cleaning and protection products they sell for labs and clinics. These products are very functional and our challenge was to show their features, materials texture, quality and size.

The first set of products were gloves of multiple materials and colour. Each type of glove has its use and characteristics. We selected a hand's position that is interesting without been awkward or ugly while still shows their filling and thickness. We included a few closeups to show the special texture on the finger tips. 

The cleaning cloths come out quite nice with the texture of the fabric.

The plastic bags for biological material are very interesting. Some are thick and strong, others transparent and strong. All are very large capacity and sometimes reflect more light that a photographer would like. Haha.

It was a pleasure to photograph for https://procleansupplies.com.au/. I hope you like it. 

If you need a product photographer in Melbourne, contact us.

Click on the photos to see them larger. Please enjoy and leave a comment. 

 

 

Pro Clean Blue Glove texture closeup - Sample of advertising product photography
Pro Clean Clove Green on hands - Product photography sample
Pro Clean Glove Pink on hands - Product photography sample
Pro Clean Yellow Infectious waste bag lay flat for size - Product photography sample
Pro Clean Blue Glove two sizes compare - Sample of product photography
Product photography sample of Pro Clean Long Purple Cytotoxic roll
Pro Clean Yellow Infections Waste roll - Product photography sample
Pro Clean Square Cleaning Cloth closeup of texture - Product photography sample
Sample of product photography of Pro Clean Shoe protector on Shoe
Product photography sample of Pro Clean Rectagle Cleaning Cloth closeup of texture