Silver Awards at 2019 APPA – Australian Professional Photography Awards

Judging and results

Category: Commercial Photography - Commissioned work - Prints

I am a great supporter of the AIPP (Australian Institute of Professional Photography) and the APPA (Australian Professional Photography Awards).

I believe the annual awards, both at the state level and national level, help a lot the professionals in improving their skills and the quality of the professional work they deliver. Improves the photography industry in general.

I have entered the AIPP - APPA awards for many years and have received several awards. See some of them here.  

During the last 3 years, I also judge a few categories at the AIPP - Victoria and New Zealand Professional Photography Awards. It is a great honour and privilege to contribute.

I admire and respect the comments of all judges. They are very experienced professionals. Each one with their own life experiences, interpretations and beliefs. It is always interesting to hear their reactions and comments.

All photos on this competition are prints with a minimum 25 cm on the longest size, so, what you see in this screen is not exactly what the judges have seen. I have always printed my own work in fine art paper and print for other photographers and clients as well. The impact of the image printed on a texturized paper or glossy paper under the judging lights is quite special and different from the image on a monitor. 

This year, for the first time, I decided to enter my commercial commissioned work on the competition instead of my more artistic self-commissioned travel and illustrative work.

I am very proud of the images I done for clients these last 2 years and decided to send them on the awards.

  • The Scores:

    60 to 69 - Approaching Professional Standard (Meets professional standards in some areas, but needs work in others.)

    70 to 79 - Professional Standard (Average to very good professional practice, but does not meet AIPP Awards criteria)

    80 to 84 - Silver Award (Exceeds normal professional practice, with high levels of communication, imagination, craft and skill).

    85 to 89 - Silver with Distinction

    90 to 94 - Gold Award

    94 to 100 - Gold with Distinction

It is was not easy to select the images to send.

There are many photos that are great in showing the client's product and great execution of the client's brief but, for an image to receive an award, it needs to show something extra, something special. 

We can only submit 4 images and the ones I selected are specials to me. I think they represent more than a high standard of professional practice regardless of the scores they received on the awards.

I would like to say a huge thank you to all my clients that allow me to show their photos on my website and entering competitions. In special the Australian Botanical Soap company, Kalinowski Jewellery and Forever Sharp Knifes.

Enjoy the images and watch the judging and their comments. It is very interesting when one image is challenged. One of them had an automatic challenge and an enormous score discrepancy. Great comments. 

Click on the images to see them larger. Leave a comment and share. Thanks. 

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Amazon product photography – Essential oil diffuser

Essential oil diffuser for Amazon

Zoom Studio is a product photography studio in Melbourne but we receive products from all over Australia. This product came from the Northern Territory.

In addition to the product photos on white background, we also sourced all the props and styled the lifestyle photos.

These two products are interesting to photograph with their own technical challenges. The LED lights change colour and it takes precise lighting adjustments and camera exposure to capture both flash iluminated surfaces and the LED colours. That is not all, to capture the steam I had to position very precisely the light to create volume and background separation. I love the technical challenges because they keep me constantly improving and searching for the best solutions.

I think the final result is very good. The client was satisfied and sent us more products already.

Please note that the essential oil green bottle image was supplied by the client. It was not photographed by me.

This product will soon be available on Amazon US. Search for it.  

If you need a product photographer in Melbourne, please give me a call on 0417509955 or send me a message here.



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Jose at Zoom Print has been absolutely wonderful to deal with, right from the initial enquiry email. He went above and beyond to give me options for printing, provided advice on how to enhance the image and turned around the print within a matter of hours. Would highly recommend Zoom Print for all your printing and photography needs. I will certainly be returning. Thank you again Jose.

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