Wow! What an intensive day in the studio and lots of fun.
The team from www.barkleyeyewear.com is releasing a series of classes with special lenses.
These lenses protect the eyes from the blue lights emitted by computer screens and indoor lights.
These products were designed here in Melbourne and will and be first released in Amazon US.
They have many clever features including the smart clip-on for changing lenses.
This photo shows the clip-on storage that is made of a leather-like material. Note the texture of the materials. (click to enlarge)
It was a pleasure to have the team from Barkley Eyewear in the studio.
We at Zoom studio love to have the clients during the studio session.
We work together on the styling, photography angles, lighting and even on the definition of the number of photos required and their composition.
The client and I see the photos seconds after the click in a large colour calibrated monitor. We can check all details and change whatever necessary until it gets just perfect.
Product styling and objectives:
The style of a product photo needs to help to achieve the business objective.
The business requirement, in this case, was to shows "what is in the box" in a pleasant modern way.
We decided to use a lay-flat style so, all items are placed side-by-side. This style allows us to see all products without overlays or one product in front of the other and without perspective effects.
It is a great solution for showing the size of each product. We used a side soft light to show the texture of the surfaces such as the leather case and the fabric case.
Click on the image to see it larger.
This is my favourite photo of the session for many reasons.
It isolates the main product without showing accessories that could distract from the main product.
It shows clearly the quality of the product, the shape of the frame, the colour of the lenses and is a very pleasant dynamic composition.
The image is modern, shows the very well the product, quality and the main feature (lenses and colours).
A lifestyle image should present the product well and create an association of the product with a place, use or client demographic.
In our case, the product is super necessary for people that spend hours in front of a computer screen. This is the main message. If you use a computer, you need this product.
The placement of the product on a relaxing, casual way over a computer keyboard gives the image a young modern look.
The selection of a quality-brand notebook expands the perception of quality by association and may be particularly effective on students, young mobile professionals and creative artists.
Someone said that one image is worth thousands of words. It is really true but there are things that are better explained using words.
In this case, we need to explain to the clients the use of the different lenses, their benefits and uses.
The solution was to photograph the products with each lens and combine them in a single image with a short text explaining it all.